Austin, Texas

Size of Facebook audience: 23,757 followers as of Nov. 13, 2016

Strategies tested (See all): 

  1. Engage Authentically: Interacting like a human
  2. Engage Authentically: Share yourselves and your process
  3. Engage Authentically: Hosting meaningful conversations
  4. Engage Authentically: Inviting and valuing interaction

Project Lead: Sara Robertson, Vice President of Production and Technology. Robertson has been a part of KLRU for nine years. She’s responsible for strategic planning and execution of production and technology infrastructure. On any given day, Roberston manages a staff of creative and engineering professionals, directs graphics and animation, develop programming and so much more. You can connect with her via LinkedIn and Twitter.

Hear from Robertson about her organization’s experience:

KLRU had great success with hosting a meaningful conversation. The audience responded best to this post that discussed the station’s #ATXTogether event. It was the top post for engagement rate during the experiment and far surpassed all other key metrics for the project including comments, likes and shares. Another post also did very well, and KLRU got involved in the comments by responding with a gif.

The station also had great success with sharing yourselves and your process. Posts for this strategy gained even more interaction, and multiple posts reached a ton of users, far surpassing your average. For example, this post  shared an article about an event sponsored by KLRU and this post talked about the station’s new interns were very successful.

None of the strategies KRLU tried were particularly unsuccessful.