Enid overdue bills scam
News consumers do not always give journalists credit for having a public service mission. You can encourage sharing and reinforce your mission by emphasizing how your news is in the public interest. 
Ogden behind the scenes pornography
With big stories, take time to introduce the staff behind the scenes. Use it as an opportunity to explain why you did a story, what questions you set out to answer and how it came together.
Themes:
Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post.
Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive.