Trusting News

Helping journalists earn news consumers’ trust

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How 3 creator journalists used transparency to signal credibility

by Mollie Muchna | April 28, 2026 | New posts | 0 Comments

We worked with three creator journalists to add different transparency elements to their content and, when possible, get a sense of how their audiences responded.

Don’t overthink day-to-day transparency

by Mollie Muchna | April 14, 2026 | New posts, Newsletter | 0 Comments

See how local newsroom the Delaware Source included transparency in the middle of a story

Diversify who you frame as an ‘expert’

by Joy Mayer | April 7, 2026 | New posts, Newsletter | 0 Comments

When journalists label someone an expert, they send a signal about who they trust, and who they expect the audience to trust as well.

Describe a healthy local news diet (maybe for Local News Day next week!)

by Mollie Muchna | April 1, 2026 | New posts, Newsletter | 0 Comments

If our goal is to be a public service, what better way to be of service than by directly helping our audience get smarter about their news consumption — both of our own products and of others.

Humility, bias and pluralism: the Trusting News approach

by Joy Mayer | March 28, 2026 | New posts | 0 Comments

Take a walk through how our work with journalists and researchers has expanded and evolved.

Meet Trusting News’ 2026 journalist advisory committee

by Trusting News | March 27, 2026 | New posts | 0 Comments

Meet the 10 journalists on Trusting News' 2026 journalist advisory committee.

Don’t just ask for support. Explain your value.

by Joy Mayer | March 23, 2026 | New posts, Newsletter | 0 Comments

No controlling interests. No billionaire bias. That's how WUWM is telling the story of its value to its community in a new campaign.

Use our survey to make election coverage more relevant

by Mollie Muchna | March 18, 2026 | New posts, Newsletter | 0 Comments

Before you lay out your election coverage plans, first ask your audience how we can be useful to them

Copy this FAQ template to explain your reporting

by Mollie Muchna | March 10, 2026 | New posts, Newsletter | 0 Comments

If someone has an incorrect assumption about your work, what’s your counter narrative? Where are you on the record about how you operate?

Use a quick video to show why you’re trustworthy

by Lynn Walsh | March 3, 2026 | New posts, Newsletter | 0 Comments

Sure, you should update your About page. But a more engaging way to get on the record about your credibility and qualifications could be a vertical video.

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How 3 creator journalists used transparency to signal credibility

by Mollie Muchna | April 28, 2026 | New posts | 0 Comments

We worked with three creator journalists to add different transparency elements to their content and, when possible, get a sense of how their audiences responded.

Don’t overthink day-to-day transparency

by Mollie Muchna | April 14, 2026 | New posts, Newsletter | 0 Comments

See how local newsroom the Delaware Source included transparency in the middle of a story

How do journalists decide who counts as an expert? Credentials and degrees matter, for sure. But other types of lived experience do, too.

Diversify who you frame as an ‘expert’

by Joy Mayer | April 7, 2026 | New posts, Newsletter | 0 Comments

When journalists label someone an expert, they send a signal about who they trust, and who they expect the audience to trust as well.

Describe a healthy local news diet (maybe for Local News Day next week!)

by Mollie Muchna | April 1, 2026 | New posts, Newsletter | 0 Comments

If our goal is to be a public service, what better way to be of service than by directly helping our audience get smarter about their news consumption — both of our own products and of others.

People’s experiences of politics and journalism are deeply intertwined — and understanding those perspectives can help journalists build trust across divides. We’ve been working on that since 2020.

Humility, bias and pluralism: the Trusting News approach

by Joy Mayer | March 28, 2026 | New posts | 0 Comments

Take a walk through how our work with journalists and researchers has expanded and evolved.

Meet Trusting News’ 2026 journalist advisory committee

by Trusting News | March 27, 2026 | New posts | 0 Comments

Meet the 10 journalists on Trusting News' 2026 journalist advisory committee.

No controlling interests. No billionaire bias.

Don’t just ask for support. Explain your value.

by Joy Mayer | March 23, 2026 | New posts, Newsletter | 0 Comments

No controlling interests. No billionaire bias. That's how WUWM is telling the story of its value to its community in a new campaign.

Use our survey to make election coverage more relevant

by Mollie Muchna | March 18, 2026 | New posts, Newsletter | 0 Comments

Before you lay out your election coverage plans, first ask your audience how we can be useful to them

Copy this FAQ template to explain your reporting

by Mollie Muchna | March 10, 2026 | New posts, Newsletter | 0 Comments

If someone has an incorrect assumption about your work, what’s your counter narrative? Where are you on the record about how you operate?

Ashlyn Lipori-Russie explains her background and credentials.

Use a quick video to show why you’re trustworthy

by Lynn Walsh | March 3, 2026 | New posts, Newsletter | 0 Comments

Sure, you should update your About page. But a more engaging way to get on the record about your credibility and qualifications could be a vertical video.

“Blog” Gallery 1

Connect immigration coverage to democratic principles

Connect immigration coverage to democratic principles

by Joy Mayer | Nov 11, 2025

Want to get this...

Use a handout to introduce yourself to the community

Use a handout to introduce yourself to the community

by Mollie Muchna | Nov 4, 2025

Even if you’ve...

How credible is that person on TikTok? Here’s a checklist.

How credible is that person on TikTok? Here’s a checklist.

by Mollie Muchna | Oct 31, 2025

With more...

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“Blog” Gallery 2

Explain the relevance of national issues (and invite people’s input)

Explain the relevance of national issues (and invite people’s input)

by Joy Mayer | Jul 1, 2025

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Reflections from journalists: What we learned talking about news avoidance and LGBTQ+ coverage

Reflections from journalists: What we learned talking about news avoidance and LGBTQ+ coverage

by Patrick Johnson | Jul 1, 2025

...

Here’s the public’s wish list for trust. Let’s get busy.

Here’s the public’s wish list for trust. Let’s get busy.

by Joy Mayer | Jun 24, 2025

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If you’re changing practices around naming sources, tell your audience

If you’re changing practices around naming sources, tell your audience

by Lynn Walsh | Jun 17, 2025

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Covering politics? Act on these key research findings

Covering politics? Act on these key research findings

by Mollie Muchna | Jun 10, 2025

...

Trusting News receives renewed support from the Patrick J. McGovern Foundation to expand AI transparency and education efforts

Trusting News receives renewed support from the Patrick J. McGovern Foundation to expand AI transparency and education efforts

by Lynn Walsh | Jun 5, 2025

...

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“Blog” Gallery 3

Explain the relevance of national issues (and invite people’s input)

by Joy Mayer | Jul 1, 2025

...

Reflections from journalists: What we learned talking about news avoidance and LGBTQ+ coverage

by Patrick Johnson | Jul 1, 2025

...

Here’s the public’s wish list for trust. Let’s get busy.

by Joy Mayer | Jun 24, 2025

...

If you’re changing practices around naming sources, tell your audience

by Lynn Walsh | Jun 17, 2025

...

Covering politics? Act on these key research findings

by Mollie Muchna | Jun 10, 2025

...

Trusting News receives renewed support from the Patrick J. McGovern Foundation to expand AI transparency and education efforts

by Lynn Walsh | Jun 5, 2025

...

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