While working on a long-term investigative project about local law enforcement, WCPO thought about how their users may respond to the story once it was published. They realized they may get pushback for investigating police officers and decided to publish a story explaining why they are holding law enforcement accountable. They also highlight how being a watchdog is part of their mission as a news organization. The news team said the explainer story helped keep the focus on their reporting and what they uncovered instead of anti-cop rhetoric they were anticipating.
While working on a long-term investigative project about local law enforcement, WCPO thought about how their users may respond to the story once it was published. They realized they may get pushback for investigating police officers and decided to publish a story explaining why they are holding law enforcement accountable. They also highlight how being a watchdog is part of their mission as a news organization. The news team said the explainer story helped keep the focus on their reporting and what they uncovered instead of anti-cop rhetoric they were anticipating.
When communities are faced with a big decision at the ballot box, we try our best to provide the facts. The Tennessean did that in an editorial but also included a section that shared who the journalists met with and talked to while putting the story together. The ballot measure ended up failing, but the newsroom received positive feedback about their in-depth coverage on the issue.
When communities are faced with a big decision at the ballot box, we try our best to provide the facts. The Tennessean did that in an editorial but also included a section that shared who the journalists met with and talked to while putting the story together. The ballot measure ended up failing, but the newsroom received positive feedback about their in-depth coverage on the issue.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how "balanced and accurate reporting" was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how “balanced and accurate reporting” was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.
When WCPO reported on a public official's improper--but not illegal--behavior, they anticipated that readers might question their motivations. So, the news organization published a separate story explaining why editors found the behavior to be newsworthy and how the incident related to larger issues in local government. A call-out reinforced WCPO's commitment to transparent coverage and invited feedback.
When WCPO reported on a public official’s improper–but not illegal–behavior, they anticipated that readers might question their motivations. So, the news organization published a separate story explaining why editors found the behavior to be newsworthy and how the incident related to larger issues in local government. A call-out reinforced WCPO’s commitment to transparent coverage and invited feedback.
Throughout an investigative story, WUSA explained to its users how they produced a story. The reporter began by relating to the community by explaining his connection to the city of Washington, D.C. Then the reporter explained what questions they were trying to answer by doing the story and why they felt it was an important story to produce. Throughout the story they discuss their reporting process and invite feedback and questions. The reporter even offers his cell phone to users on-air.
Throughout an investigative story, WUSA explained to its users how they produced a story. The reporter began by relating to the community by explaining his connection to the city of Washington, D.C. Then the reporter explained what questions they were trying to answer by doing the story and why they felt it was an important story to produce. Throughout the story they discuss their reporting process and invite feedback and questions. The reporter even offers his cell phone to users on-air.

Remind your community about your mission and purpose. Tell them you work on behalf of the public. Use specific language and strong words, like watchdog and investigation, rather than hoping those concepts are clear.

Audience members don't always understand the work that goes into a big investigative piece. WITF shined a light on a five-month projecy by discussing all of the work that went into the story: dozens of interviews, hundreds of miles traveled, tons of documents analyzed and input from several editors. In this case, the reporter was happy to share "the story behind the story," which both emphasizes the costs of serious reporting and reinforces the organization's commitment to fair, in-depth reporting.
Audience members don’t always understand the work that goes into a big investigative piece. WITF shined a light on a five-month projecy by discussing all of the work that went into the story: dozens of interviews, hundreds of miles traveled, tons of documents analyzed and input from several editors. In this case, the reporter was happy to share “the story behind the story,” which both emphasizes the costs of serious reporting and reinforces the organization’s commitment to fair, in-depth reporting.
The Jefferson City News Tribune used a pull-out box to highlight the variety of coverage and different perspectives included in their stories about an issue. The news organization addressed that the story was about an issue people have mixed feelings about. They then explained what the current article was going to highlight and focus on and then linked to stories that provided a different perspective. They also linked to opinion pieces about the topic.
The Jefferson City News Tribune used a pull-out box to highlight the variety of coverage and different perspectives included in their stories about an issue. The news organization addressed that the story was about an issue people have mixed feelings about. They then explained what the current article was going to highlight and focus on and then linked to stories that provided a different perspective. They also linked to opinion pieces about the topic.
WUSA took time to highlight their coverage of stop and frisk laws in Washington, D.C. in their on-air broadcast. In highlighting their work, they also asked people to contact them if they have been stopped and frisked and then reminded their users: "our reporting is only as strong as the community we're honored to serve."
WUSA took time to highlight their coverage of stop and frisk laws in Washington, D.C. in their on-air broadcast. In highlighting their work, they also asked people to contact them if they have been stopped and frisked and then reminded their users: “our reporting is only as strong as the community we’re honored to serve.”
Enid News and Eagle received critical comments after sharing a story on Facebook. The commenter was critical of their overall news coverage, specifically mistakes found in the paper. The news organizations responded to the commenter, explaining where corrections can be found and how the paper strives for accuracy. When responding, Enid also discussed the important role it serves in the community.
Enid News and Eagle received critical comments after sharing a story on Facebook. The commenter was critical of their overall news coverage, specifically mistakes found in the paper. The news organizations responded to the commenter, explaining where corrections can be found and how the paper strives for accuracy. When responding, Enid also discussed the important role it serves in the community.
Explaining why you're covering a story can help readers understand your motivations. WCPO used language like "we wanted to better understand communities that often are in the news only when crime has occurred there" can speak to those who assume journalists only want to drum up controversy and negativity.
Explaining why you’re covering a story can help readers understand your motivations. WCPO used language like “we wanted to better understand communities that often are in the news only when crime has occurred there” can speak to those who assume journalists only want to drum up controversy and negativity.
In an on-air story, WUSA added language to highlight their committment to following-up on stories. They discussed how following up on important stories is a priority and part of responsible journalism. Adding the language was easy to do and felt right, according to the news organization.
In an on-air story, WUSA added language to highlight their commitment to following-up on stories. They discussed how following up on important stories is a priority and part of responsible journalism. Adding the language was easy to do and felt right, according to the news organization.
WCPO addiction story
WCPO highlighted their commitment to their community in a Facebook post when they shared a link to a story about heroin addiction. They focused on how this particular story is one of hope.