While covering recent COVID-19 numbers in their community, the News Tribune posted that the local health department “caved” in releasing numbers related to coronavirus spread. When one of the commenters pointed out that the language sounded biased, editor Gary Castor took the time to respond on Facebook, publically acknowledging it might not have been the best wording: “You are absolutely correct; it was a poor choice of words. I did not see the post before it was sent to Facebook, but after seeing it in my feed, I asked that the verb be changed. The story has since been changed to say the department relented to the repeated requests of the city.”
FiveThirtyEight included a disclaimer alongside an election poll they ran to clarity that while polls can be helpful benchmark ahead of the election, it can’t possibly predict the outcome of any election. “Before we proceed further, one disclaimer about the scope of the model: It seeks to reflect the vote as cast on Election Day, assuming that there are reasonable efforts to allow eligible citizens to vote and to count all legal ballots, and that electors are awarded to the popular-vote winner in each state. It does not account for the possibility of extraconstitutional shenanigans by Trump or by anyone else, such as trying to prevent mail ballots from being counted,” the disclaimer read.
PEN America wrote a guide for how to talk to friends and family who share misinformation, including how to verify information and avoid escalation on social media. “While some people create and spread disinformation—false information shared with the intent to deceive others—your friends and family may well spread misinformation, which is shared by people who may not know the information is false. They probably think the content is true, and they may feel they’re sharing something important. That can make it tough to know how to confront them. Here are a few suggestions.” This work was done independently from Trusting News but embodies the work we do.
The Colorado Sun wrote a columnn about their newsroom’s approach to the 2020 elections, which included how they work to be fair, why they are trustworthy and how they decide what election news to cover — and not cover. “Our mission is to inform more than infuriate by telling stories that hold elected officials accountable and help readers better understand what’s happening within the state’s democratic institutions and political arena,” the column reads. “This particularly applies to our 2020 election coverage.” This work was done independently from Trusting News but embodies the work we do.
Many of you probably get accused of having a liberal bias — of publishing more “negative” content about conservative politicians and of reporting more favorably on progressive ideas and candidates. I’m guessing you probably want your audience to know you work hard to be fair. And I am guessing you stand behind your coverage. If so, where’s your evidence? Remember, it’s reasonable for news consumers to be frustrated by partisan information, overwhelmed with choices and confused about what news to trust. It’s laudable for them to ask you to provide evidence of your credibility. Their skepticism and caution are appropriate. More from this edition can be found here and to receive the tips in your inbox each week click here.
After receiving complaints and feedback that they were biased in their coverage, the Coloradoan’s content strategies Jennifer Hefty wrote a column explaining that yes, they were biased, but biased toward facts, public safety, and toward bettering the community. “In short, yes we have biases: Not of the political nature, but toward public safety and facts,” Hefty wrote in a Facebook post. Hefty’s column also went on to address questions and feedback about the newsroom’s coronavirus coverage, shedding light on their reporting process and the newsroom’s continued mission of fairness and accuracy. “Our newsroom has changed — from our physical location to how we stagger shifts to provide more coverage while working with reduced staffing. Our stories have changed — we shifted away from long-term plans to better cover the rapidly-developing pandemic,” Hefty wrote. “Two things that have not changed: Our ethical principles and our commitment to transparency with you, our readers.”
In the midst of covering protests in Cincinnati, WCPO director Mike Canan wrote a column reminding their users of their journalist’s dedication to providing fair coverage for their community by discussing how they were putting themselves in the middle of it all — risking danger from protests and the police while also facing the danger of contracting COVID. “At the same time, the middle is where we have to be. We need to be out there reporting,” Canan wrote. “But we also need to be showing both sides. We need to accurately and fairly reflect what is happening in our community.”
Station News Channel 5 showed incredible transparency by publically admitting when they showed bias in two similar Facebook posts. The discrepancy came while reporting on arrests of people who were charged with causing damage to the local courthouse: both men were felons, but in a Facebook post, the station referred to the white man by his name, whereas the station referred to the black as a convicted felon. When readers called out the station for what they perceived as implicit bias, instead of ignoring it, the station acknowledged the problem, changed the posts, restated diversity efforts and committed to doing better in the future.
Station WEWS in Cleveland wrote a story directly addressing that misinformation was being spread on social media around how deaths related to COVID-19 were being reported. In the article, the newsroom tried to set the record straight by breaking down how reporters got information from the CDC and explaining how the county was tracking coronavirus cases and deaths. The station also reminded the public that neither health officials nor the media were trying to manipulate case numbers: “Despite what you may read in comments sections and on some questionably-sourced websites, health agencies are not conspiring to over-report or under-report COVID-19 deaths; their goal is to accurately report the disease’s impact on our communities.” This work was done independently from Trusting News but embodies the work we do.
ProPublica sent out a newsletter to the people who have supported them financially that talked directly about political bias in news. The organization’s president Richard Tofel, who penned the newsletter, shared that yes, the newsroom has written more stories critical of President Trump than President Obama, and went on to explain in detail why that’s the case. Tofel also was very transparent about what ProPublica’s audience looked like (that it tends to be more liberal) and why they wish they had more conservative and non-white readers. “ProPublica would be more effective if our readership contained a proportion of people of color closer to the population of the country, and if it contained a similar proportion of self-identified conservatives,” Tofel wrote. This work was done independently from Trusting News but embodies the work we do.
Most of us have probably been told that we are one-sided in our coverage. It’s a common complaint, and it can be a tough one to reply to. Especially when it comes to political coverage, we try hard to be fair. Yet those efforts often go unnoticed. The interesting thing is that when we consider what balanced coverage looks like, we are often thinking about it over time. We think about how we interviewed the family of the victim shot last week. So, if we talk to gun rights activists today, we do not necessarily need to hear from gun violence victims again in the same story. But, for the user, who most likely did not see the story from last week, but did see today’s, they may think we are siding with the gun rights activists because they are not hearing from all sides in one story. Despite the steps we take to produce responsible, ethical journalism every day, we’re often not getting credit for those efforts. We don’t draw enough ties between our entire body of coverage. We don’t point out the consistency in our approach, the thoughtfulness behind our decisions or the pains we take to represent multiple sides of an issue fairly. More from this edition can be found here and to receive the tips in your inbox each week click here. 
At the beginning of Georgia’s Legislative session, the Atlanta Journal-Constitution wrote an article explaining how they were planning on covering the legislature. In the story, they clearly state why it’s important to dedicate so many newsroom resources to the coverage, and also explained why they would be focusing more Republican initiatives. “Both chambers of the Legislature are controlled by Republicans, and the governor and other statewide leaders are also Republicans. That means that issues and bills they push have a far greater chance of becoming law,” the article reads. “As a result, we typically write more stories examining and vetting Republican initiatives than we do bills sponsored by Democrats if they have little chance of passing. When Democrats controlled the Legislature before 2003, the reverse was true.”
At the beginning of Georgia’s Legislative session, the Atlanta Journal Constitution wrote an article explaining how they were planning on covering the legislature. In the story, they clearly state why it’s important to dedicate so many newsroom resources to the coverage, and also explained why they would be focusing more Republican initiatives. “Both chambers of the Legislature are controlled by Republicans, and the governor and other statewide leaders are also Republicans. That means that issues and bills they push have a far greater chance of becoming law,” the article reads. “As a result, we typically write more stories examining and vetting Republican initiatives than we do bills sponsored by Democrats if they have little chance of passing. When Democrats controlled the Legislature before 2003, the reverse was true.”
While reporting on the House impeachment vote again President Trump, the Atlanta Journal-Constitution included a box on the front page of its print paper that clearly stated how they were striving to provide fair coverage. “To ensure our impeachment coverage continues to be balanced, we used the same format on the front page and on A7 for the Senate vote as we did the House vote on Dec. 18,” the box read.
The Spokesman-Review took two full pages in the print paper to help give readers a better understanding of how news works. The first, “Newspapers 101,” explained the difference between a newspaper story, an editorial and a column, and how they appear differently in the Review’s daily paper. The second is a brief history of “fake news” and gave readers some basic tools for determining the credibility of news reports. This work was done independently from Trusting News but embodies the work we do.
In a story about presidential candidate Amy Klobuchar, the San Fransisco Chroncicle inserted language in the story to tell readers how and why they were covering Democratic presidential candidates, and how the paper was striving to provide equal coverage. “The Chronicle is examining how California would look if the major Democratic presidential candidates were elected and could implement their top policy priorities,” the box read. “Candidates’ positions are taken from their websites, their campaign comments, and in some cases legislation they have sponsored in office.”
After facing accusations that a photojournalist altered a photo that showed a closed beach packed with people during the coronavirus pandemic, the Caller-Times wrote a column exculpating the photo. “We often face criticism and recognize people are entitled to opinions about what and how we cover the news. It comes with the territory. It also doesn’t change the facts. That’s why we typically let it roll on by and focus on what’s important: informing our community,” editor Mary Ann Cavazos Beckett wrote. “But when several people continued to spread false information about how and when the beach photo was taken it became concerning.” Beckett also explained and linked to the paper’s ethics policy and mission statement, reminding their audience of the paper’s commitment to accuracy and the community.
WTXL decided to stop publishing mugshots in the majority of its crime stories. The station’s general manager Matt Brown wrote in a column explaining that the decision was out of a commitment to “tell stories that go beyond the irrelevant and isolated stories on the crime beat, and instead focus on stories that give you a true sense of your community through context, perspective and impact. We will still cover significant and impactful crimes in your community. We will still publish stories with mugshots of persons wanted or arrested for noteworthy or impactful crimes in your community.” Brown ended the column by stating he hoped the change would be a positive one for the community and offered a place for users to offer their feedback about the decision. This work was done independently from Trusting News but embodies the work we do.
The Globe and Mail published a Google Form on its website where readers could share feedback if they thought the paper got something wrong. By doing this, the newsroom showed they were open to reader feedback and striving for fairness and accuracy. This work was done independently from Trusting News but embodies the work we do.
Several things are true at this strange moment. Our lives feel upside down. People are worried about their health and have a heightened desire to stay informed. The economy is in turmoil. Journalists are stressed and pressed for time (or furloughed or laid off). The financial part of the news business is in a weakened state just when people need journalism most. All of this happening in an information landscape that is complicated and full of pitfalls for both news consumers and journalists. People are skeptical of journalism — sometimes for fair reasons and sometimes based on misassumptions and ignorance about how journalism operates. More from this edition can be found here and to receive the tips in your inbox each week click here.
Ask any opinion journalist this question: Do you get complaints from your audience that your work is biased? In our experience, the answer is almost certainly going to be yes. Accusations of bias are so ubiquitous that it’s no longer widely understood that some journalism is actually designed to persuade. See this comment, from a user survey one of our newsroom partners conducted: “Change the restaurant reviewer; she’s very biased.” You mean you noticed that the person hired to tell you what she thinks of restaurants is sharing her opinion? It’s easy to be frustrated by that misunderstanding, and it’s tempting to roll our eyes and move on with our day. But think about the fact that a significant subset of readers think opinions are accidentally creeping into your news coverage, rather than understanding that you’re paying journalists to share their opinion. The report highlights the experiences and advice of editors like Joel Christopher. More from this edition can be found here and to receive the tips in your inbox each week click here
Ask news consumers what they’re looking for in responsible journalism, and at the very top of the list will be one word: balance. (At least, it’s at the top of the list from 81 user interviews conducted by Trusting News partners. Often mentioned alongside the word balance are the words “both sides.” These are tricky concepts, of course. There are usually more than two sides. And the primary goal of journalism is not to produce a scale with two equal sides. Too often, balance is equated with equal air time or column inches, and that’s not the business we’re in. To read more from this edition click here and you can sign up for the weekly “Trust Tips” newsletter by clicking here.
ENID used Facebook to introduce two new columnists. They highlighted their differences in the post by saying, “both have differing opinions on a wide range of topics in news today and share them weekly, Dave on Wednesday and James on Friday.”
The Jefferson City News Tribune demonstrated balance while covering the anniversary of President Donald Trump’s inauguration, which was marked with protests and support. Here is what their front page looked like on Jan. 21, a day protestors and supporters alike took the streets to express themselves. They emphasized the intent behind the approach when sharing the front page on Facebook.

The Jefferson City News Tribune used an editor’s note at the top of stories to show balance. The note said, “The Jefferson City community has been facing the complex topics of diversity and racism for several months, and we’ve been reporting on those discussions as they happen. Today’s story focuses on the efforts of local faith leaders to identify goals and action steps to heal racial issues they see in the community. We’ve also heard from city leaders, school district officials, teachers, concerned parents and Jefferson City Public Schools alumni. For a look at all of the voices who have contributed to this discussion, view additional coverage at newstribune.com/diversity.”
USA TODAY used Facebook LIVE to bring two of their opinion editors with opposing views together to debate the president’s State of the Union speech. The also asked their users to ask questions during the live broadcast.
KCRG decided to explain to users how it was going to cover President Donald Trump's use of profanity to describe some third-world countries.
KCRG decided to explain to users how it was going to cover President Donald Trump’s use of profanity to describe some third-world countries. In the opinion piece, a news manager explains how they are going to cover the story differently than other media organizations, by focusing on the “why” and not the reactionary soundbites. This post allowed the newsroom to explain its news values and set itself apart from “the media,” a group that when lumped together can often be criticized and distrusted. KCRG also shared the post on Facebook and asked for feedback on how they chose to cover the story.
KCRG decided to explain to users how it was going to cover President Donald Trump's use of profanity to describe some third-world countries.
KCRG decided to explain to users how it was going to cover President Donald Trump’s use of profanity to describe some third-world countries. In the opinion piece, a news manager explains how they are going to cover the story differently than other media organizations, by focusing on the “why” and not the reactionary soundbites. This post allowed the newsroom to explain its news values and set itself apart from “the media,” a group that when lumped together can often be criticized and distrusted. KCRG also shared the post on Facebook and asked for feedback on how they chose to cover the story.
Community Impact wanted to make sure its users understood how it was approaching primary election season. In a post on their website, they stressed how they will be reaching out to all candidates in contested races and would not be endorsing candidates. They also shared which races they would be covering. This post did not inspire negative comments from users, something that is rare for a political story.
Community Impact wanted to make sure its users understood how it was approaching primary election season. In a post on their website, they stressed how they will be reaching out to all candidates in contested races and would not be endorsing candidates. They also shared which races they would be covering. This post did not inspire negative comments from users, something that is rare for a political story.
In print, multiple perspectives on an issue can often be found on the same page or in the same section, but online, each opinion or side of the story lives separately. The Gazette linked an editorial and three letters to the editor about a local issue together by using a pull-out box. The box highlighted the fact that the news organization had different perspectives available for users and then linked to each article.
In print, multiple perspectives on an issue can often be found on the same page or in the same section, but online, each opinion or side of the story lives separately. The Gazette linked an editorial and three letters to the editor about a local issue together by using a pull-out box. The box highlighted the fact that the news organization had different perspectives available for users and then linked to each article.
In print, multiple perspectives on an issue can often be found on the same page or in the same section, but online, each opinion or side of the story lives separately. The Gazette linked an editorial and three letters to the editor about a local issue together by using a pull-out box. The box highlighted the fact that the news organization had different perspectives available for users and then linked to each article.
In print, multiple perspectives on an issue can often be found on the same page or in the same section, but online, each opinion or side of the story lives separately. The Gazette linked an editorial and three letters to the editor about a local issue together by using a pull-out box. The box highlighted the fact that the news organization had different perspectives available for users and then linked to each article.
When two opposing groups held rallies on the same day, the Jefferson City News Tribune took the opportunity to show users how they try to be balanced in their reporting. They published two articles (one about each rally) and then added a note at the top of each story linking to the story about the opposing rally. The analytics showed people were navigating to the stories from the link on the opposing story, in some cases.
When two opposing groups held rallies on the same day, the Jefferson City News Tribune took the opportunity to show users how they try to be balanced in their reporting. They published two articles (one about each rally) and then added a note at the top of each story linking to the story about the opposing rally. The analytics showed people were navigating to the stories from the link on the opposing story, in some cases.
The Jefferson City News Tribune used a pull-out box to highlight the variety of coverage and different perspectives included in their stories about an issue. The news organization addressed that the story was about an issue people have mixed feelings about. They then explained what the current article was going to highlight and focus on and then linked to stories that provided a different perspective. They also linked to opinion pieces about the topic.
The Jefferson City News Tribune used a pull-out box to highlight the variety of coverage and different perspectives included in their stories about an issue. The news organization addressed that the story was about an issue people have mixed feelings about. They then explained what the current article was going to highlight and focus on and then linked to stories that provided a different perspective. They also linked to opinion pieces about the topic.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how "balanced and accurate reporting" was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how “balanced and accurate reporting” was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.
WCPO created a pro/con pull-out box on their website for a story to clearly show users both sides of a tax issue. By making it look different on their website they were able to drive users attention to it. The story outperformed in metrics compared to normal metrics for stories like this.
WCPO created a pro/con pull-out box on their website for a story to clearly show users both sides of a tax issue. By making it look different on their website they were able to drive users attention to it. The story outperformed in metrics compared to normal metrics for stories like this.
To highlight their push for including multiple perspectives in stories, WITF added the following to the top of some web stories: "WITF strives to provide nuanced perspectives from the most authoritative sources. We are on the lookout for biases or assumptions in our own work, and we invite you to point out any we may have missed. Contact us on our Trusting News page."
To highlight their push for including multiple perspectives in stories, WITF added the following to the top of some web stories: “WITF strives to provide nuanced perspectives from the most authoritative sources. We are on the lookout for biases or assumptions in our own work, and we invite you to point out any we may have missed. Contact us on our Trusting News page.”
After a survey about low trust in media was published, the Christian Science Monitor asked their Facebook followers if they trusted the news organization. Editors said the comments received were "very constructive." They said they received much more praise than criticism and the criticism received was constructive. The news organization made sure to monitor and respond to comments and said they were surprised how enthusiastic people were about providing feedback.
After a survey about low trust in media was published, the Christian Science Monitor asked their Facebook followers if they trusted the news organization. Editors said the comments received were “very constructive.” They said they received much more praise than criticism and the criticism received was constructive. The news organization made sure to monitor and respond to comments and said they were surprised how enthusiastic people were about providing feedback.
The Coloradoan added a note to the top of a story about allegations of sexual misconduct against a local comedian.
The Coloradoan added a note to the top of a story about allegations of sexual misconduct against a local comedian. The newspaper posted their story on the issue later than other news organizations and wanted to explain why. The note read: “To investigate this story, the Coloradoan spent the past month vetting accounts, speaking to police and interviewing all parties involved before publishing this story.” In addition, they wrote a separate editorial about their decision to wait on publishing that explained their reporting process and decision making.
While covering a local political story that was divisive in the community, the Jefferson City News Tribune decided to write about their approach to covering the issue. On their website they published a column explaining the news decisions they made and how they incorporated coverage from national news organizations. Their goal was to explain to users that they were making news coverage decisions with the public in mind. They said they received positive and negative feedback, with one individual saying the column motivated them to reach out to the newsroom.
While covering a local political story that was divisive in the community, the Jefferson City News Tribune decided to write about their approach to covering the issue. On their website, they published a column explaining the news decisions they made and how they incorporated coverage from national news organizations. Their goal was to explain to users that they were making news coverage decisions with the public in mind. They said they received positive and negative feedback, with one individual saying the column motivated them to reach out to the newsroom.
WCPO discussed their core beliefs as a news organization while updating their "about" page on their website. They told users they loved their city, discussed how they strive for accuracy and said one of their goals is to be transparent with users. The post was also shared on Facebook where it received hundreds of comments. The news organization said the post worked well and "people seemed to relate, ask questions and respond" to them.
WCPO discussed their core beliefs as a news organization while updating their “about” page on their website. They told users they loved their city, discussed how they strive for accuracy and said one of their goals is to be transparent with users. The post was also shared on Facebook where it received hundreds of comments. The news organization said the post worked well and “people seemed to relate, ask questions and respond” to them.
WCPO shared a Washington Post article about President Donald Trump on Facebook and added a note about how they choose to cover the president and politicians. They wanted to highlight how they hold people in power accountable because of how it impacts the public.
WCPO shared a Washington Post article about President Donald Trump on Facebook and added a note about how they choose to cover the president and politicians. They wanted to highlight how they hold people in power accountable because of how it impacts the public.
WCPO published a story explaining how the editorial board and process works at their news organization. The story discussed what topics they will focus editorials on and their policy when it comes to endorsing candidates.
WCPO published a story explaining how the editorial board and process works at their news organization. The story discussed what topics they will focus editorials on and their policy when it comes to endorsing candidates.
KCRG used the viral, controversial Sinclair Broadcasting video as a jumping off point to talk about their own ownership. In the post, they remind readers of their ethics policy, and state in no uncertain terms that coverage decisions are made locally. The news organization said readers appreciated the openness.
KCRG used the viral, controversial Sinclair Broadcasting video as a jumping off point to talk about their own ownership. In the post, they remind readers of their ethics policy, and state in no uncertain terms that coverage decisions are made locally. The news organization said readers appreciated the openness.
Screenshot from WCPO's website, showing a post with the headline: "WCPO leadership makes decisions about what stories the station covers every day"
WCPO talked directly to their users about their story selection process. In a post on their website, they talked about what types of questions are involved when they make decisions about what to cover and what not to cover. Included in the note was mention of their approach to stories involving suicide and their approach to covering car accidents. The news team also shared the story on Facebook and received over 100 comments from users.
To explain how they gather information and fact-check the information they receive, the Community Impact Newspaper group wrote a story for their website. The story focused on a recent article about opioid abuse and discussed how they try to balance opinions and viewpoints published in their news content.
To explain how they gather information and fact-check the information they receive, the Community Impact Newspaper group wrote a story for their website. The story focused on a recent article about opioid abuse and discussed how they try to balance opinions and viewpoints published in their news content.
While searching for a photo to depict the country of Africa, the Christian Science Monitor news team realized it did not have appropriate photos to include in the story. They decided to talk openly with their users about what they felt was a lack of photos options. In the post, they also discussed how they were going to obtain photos to better depict the country in a fair and appropriate way.
While searching for a photo to depict the country of Africa, the Christian Science Monitor news team realized it did not have appropriate photos to include in the story. They decided to talk openly with their users about what they felt was a lack of photos options. In the post, they also discussed how they were going to obtain photos to better depict the country in a fair and appropriate way.
After sharing some information about how they cover crime on Facebook, the Coloradoan decided to write a web story going into more detail about what their crime coverage policy is. By creating a separate page they are able to link to this when future questions up and can easily update it if their policy changes.
After sharing some information about how they cover crime on Facebook, the Coloradoan decided to write a web story going into more detail about what their crime coverage policy is. By creating a separate page they are able to link to this when future questions up and can easily update it if their policy changes.
Audience members don't always understand the work that goes into a big investigative piece. WITF shined a light on a five-month projecy by discussing all of the work that went into the story: dozens of interviews, hundreds of miles traveled, tons of documents analyzed and input from several editors. In this case, the reporter was happy to share "the story behind the story," which both emphasizes the costs of serious reporting and reinforces the organization's commitment to fair, in-depth reporting.
Audience members don’t always understand the work that goes into a big investigative piece. WITF shined a light on a five-month projecy by discussing all of the work that went into the story: dozens of interviews, hundreds of miles traveled, tons of documents analyzed and input from several editors. In this case, the reporter was happy to share “the story behind the story,” which both emphasizes the costs of serious reporting and reinforces the organization’s commitment to fair, in-depth reporting.
Screenshot from communityimpact.com, reading: Editor’s note: Community Impact Newspaper has been following the paid sick leave issue since the city began gathering input for a potential citywide ordinance. Throughout Community Impact Newspaper‘s reporting, viewpoints from all sides of the issue have been expressed. Please click this link to find all previous coverage on this issue.
Balanced reporting can happen over time, but readers don’t always see the full breadth of your coverage. An editor’s note can draw attention to the wide variety of sources you’ve interviewed—and highlight your promise to keep sharing a range of perspectives.
WCPO addiction story
WCPO highlighted their commitment to their community in a Facebook post when they shared a link to a story about heroin addiction. They focused on how this particular story is one of hope.