WEWS in Cleveland posted a column sharing why the station was focusing so much of its coverage on the coronavirus spread and addressed accusations from readers that they were stoking panic and fear in the community. “Balancing our coronavirus coverage in a way that attempts to reflect reality is something we’ve been discussing over here a lot. We’re quite aware that there’s a way to report this story that makes it sound like the world is coming to an end,” Digital Director Joe Donatelli wrote. “Our focus right now is on reporting the overall impact, government management and the human element of this public health threat in a manner that raises public awareness.” The post also discussed how social media algorithms can impact the type of news content you see in your social feeds. This work was done independently from Trusting News but embodies the work we do.


The Corpus Christi (Texas) Caller-Times wrote an article explaining who they are, why they do what they do, and what the newsroom’s decision-making process is. The article included information like the newsroom’s mission, how the newsroom decides what to cover, how they use content from wire services, its process for handling corrections, as well as how the public can submit news tips. By putting all the information into one place they’ll be able to easily share the link when questions come up in the future.

Remind your community about your mission and purpose. Tell them you work on behalf of the public. Use specific language and strong words, like watchdog and investigation, rather than hoping those concepts are clear.

Ogden behind the scenes pornography
With big stories, take time to introduce the staff behind the scenes. Use it as an opportunity to explain why you did a story, what questions you set out to answer and how it came together.
WCPO addiction story
WCPO highlighted their commitment to their community in a Facebook post when they shared a link to a story about heroin addiction. They focused on how this particular story is one of hope.

Newsy Trump coverage

Look for chances to tie individual coverage to your organization’s mission. In this case, Newsy didn’t just share a fact check. They used the words “fact check” to make sure the point came across, and they reinforced their core principles.

Newsy Native Americans
627 likes on a comment! Look for opportunities to explain your process, especially when you see commenters asking questions about it. This comment shows a thoughtfulness behind word choices that not all news consumers would assume journalists have. This example also shows the value of staying involved in the conversations we host and participating in them.