Most recent posts
Use our survey to make election coverage more relevant
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Copy this FAQ template to explain your reporting
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Use a quick video to show why you’re trustworthy
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Newsroom case studies
How a large global newsroom is building trust using video, surveys, Facebook and more
It may sound simple enough: Tell your audience who you are and what you value. But for some...
How one investigative news team explained their goals, mission and reporting process
We know from user research that news consumers value depth. We also know that people say...
Build trust with your photos and videos
When journalists tell stories through visuals, there are a lot of options for where to turn. There...
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Trust Tips newsletter
In AI age, explain how you verify visuals
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Acknowledge fair criticism and skepticism
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I’ve asked for feedback. What’s next?
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Research
Polarizing, oversimplified reporting causes mistrust. Let’s work on that.
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel...
New research shows how journalists can connect with conservatives and right-leaning audiences
At Trusting News, rather than accepting distrust in journalism, we work to better understand it so...
Journalists, hold yourself accountable for earning the trust of BIPOC communities. This rubric will help.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable...
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Resources
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