Most recent posts
Want to reach beyond your newsroom’s bubble and biases? Apply for free training and coaching
Thanks to a $30,000 sponsorship from the Knight Foundation, Trusting News is offering free...
Republish this checklist for identifying credible creators
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. You might...
Congratulations to the 2026 Advancing Democracy Innovation Fund Recipients
Since 2022, the Advancing Democracy program has helped dozens of newsrooms and hundreds of...
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Newsroom case studies
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
Advice from journalists: Why and how we’re depolarizing our news
At Trusting News we wanted to see how journalists would feel after committing to using a...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter...
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Trust Tips newsletter
In AI age, explain how you verify visuals
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The sheer...
Acknowledge fair criticism and skepticism
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Note: This is...
I’ve asked for feedback. What’s next?
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Raise your hand...
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Research
Workshop helps journalists celebrate and understand their differences
If newsrooms want to build trust, they have to work to better understand and reflect the community...
Build trust by being real, right, objective and part of your community
When it comes to trust, local news organizations have been the bright spot for the...
Make your reporting less polarizing with this Trusting News guide
We’ve worked with partner newsrooms to create and refine a tool for journalists — a...
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Resources
Step-by-step guide: How journalists can talk to people who don’t trust news (and build trust doing it)
If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will...
People don’t assume journalists have ethics. Here’s how you can highlight yours.
Do journalists have solid ethics? It’s a question that, depending on who you ask, will probably result in very different answers. Ask a room full of journalists, and they will probably say, “of course we do.” Ask a group of students (something I do often) and you’re...