Most recent posts
Are you impartial? Independent? How would your audience know?
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Use these templates to create and share AI literacy content
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Diversify your staff by adding these Q’s to job applications and interviews
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Newsroom case studies
Journalists from around the world are creating products to create transparency and build trust with their communities
Through the Leap innovation training program, The International Center for...
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
Advice from journalists: Why and how we’re depolarizing our news
At Trusting News we wanted to see how journalists would feel after committing to using a...
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Trust Tips newsletter
Provide on-ramps to terminology describing trans people
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Get more out of your engagement events
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Don’t overthink day-to-day transparency
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Research
What we learned asking about ethical standards for news content creators
Many people, especially younger audiences, are increasingly turning away from traditional news...
Meet the cohort of newsrooms working to understand audience’s perceptions of AI use in newsrooms
Trusting News, in collaboration with Online News Association, is excited to announce the cohort of...
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
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Resources
Step-by-step guide: How journalists can talk to people who don’t trust news (and build trust doing it)
If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will...
People don’t assume journalists have ethics. Here’s how you can highlight yours.
Do journalists have solid ethics? It’s a question that, depending on who you ask, will probably result in very different answers. Ask a room full of journalists, and they will probably say, “of course we do.” Ask a group of students (something I do often) and you’re...