Most recent posts
How Bay City News Foundation builds trust through transparent AI experimentation
When Bay City News Foundation began experimenting with AI, they knew transparency would be...
Provide on-ramps to terminology describing trans people
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The words...
Trusting News, Kent State hosting free summer webinar series on teaching creator journalism
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Trusting...
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Newsroom case studies
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
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Trust Tips newsletter
Don’t overthink day-to-day transparency
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “Building...
Diversify who you frame as an ‘expert’
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. In trying...
Describe a healthy local news diet (maybe for Local News Day next week!)
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. How often...
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Research
Meet the cohort of newsrooms working to understand audience’s perceptions of AI use in newsrooms
Trusting News, in collaboration with Online News Association, is excited to announce the cohort of...
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
What are the impacts of newsroom training to reimagine political coverage?
The past few years have seen a surge in newsroom cohorts and training programs to help upskill and...
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Resources
How newsrooms can use a checklist to avoid polarization in political coverage
Some of these Advancing Democracy newsrooms used the checklist while covering the election and politics in late 2023. The journalists were asked to take notes on which stories they used the checklist for and answer questions about any changes they made related to sourcing, language (in the story and headline) and story framing.
Use these checklists to start (or level up) your trust building
The start of a new year usually is accompanied by a slew of new priorities, KPIs and goals for newsrooms. On top of that, it’s an election year. We know there are many things (rightfully) demanding priority and your attention. As journalists who care about...
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work














