Most recent posts
New research: Readers prefer transparency, solutions and engagement-fueled journalism
People indicated that encountering this type of coverage would motivate them to subscribe, become...
Be more aware of your ‘professional ideology’
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. One of the...
Putting “The Next Journalism” into practice: a reading companion from Trusting News
In “The Next Journalism,” Tom Rosenstiel lays out a bold vision for mission-driven journalism,...
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Newsroom case studies
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
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Trust Tips newsletter
Copy this simple way to answer the public’s questions about your journalism
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. There’s a...
Listen to what the public says about journalism ethics
Audiences may not always know the details of journalism’s ethics, but they have clear expectations...
Let people know you have standards (on every story!)
If someone questions the ethics and motivation behind your coverage, how easy would it be for them...
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Research
Reflections from journalists: What we learned talking about news avoidance and LGBTQ+ coverage
This post was written by Trusting News research partner Patrick R. Johnson. Johnson, Ph.D., MJE,...
Meet the 10 newsrooms testing AI disclosures alongside Trusting News
Trusting News is excited to announce the 10 newsrooms participating in research and...
New research: When disclosing use of AI, be specific
Trusting News is excited to announce a new opportunity for newsrooms to participate in our...
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Resources
How newsrooms can use a checklist to avoid polarization in political coverage
Some of these Advancing Democracy newsrooms used the checklist while covering the election and politics in late 2023. The journalists were asked to take notes on which stories they used the checklist for and answer questions about any changes they made related to sourcing, language (in the story and headline) and story framing.
Use these checklists to start (or level up) your trust building
The start of a new year usually is accompanied by a slew of new priorities, KPIs and goals for newsrooms. On top of that, it’s an election year. We know there are many things (rightfully) demanding priority and your attention. As journalists who care about...
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work