Most recent posts
Who can you trust? Why we’re helping creator journalists signal credibility
As trust in traditional news sources declines and general news avoidance increases, more and more...
We were Zoombombed. Here’s what you can learn from our experience.
During a virtual training Trusting News hosted on Aug. 19 on how journalists can cover health...
With traumatic visuals, explain your decisions
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. If you...
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Newsroom case studies
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
Advice from journalists: Why and how we’re depolarizing our news
At Trusting News we wanted to see how journalists would feel after committing to using a...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter...
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Trust Tips newsletter
Disclose AI use (even if it hurts trust)
We’re excited to share we have new research about how audiences are responding to AI use in news....
Engage with your audience before, during and after you use AI
We’re excited to share we have new research about how audiences are responding to AI use in news....
When interviewing for jobs, ask these questions about newsroom culture
How does who we are as human beings show up in our journalism — and in our newsroom...
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Research
Build trust by being real, right, objective and part of your community
When it comes to trust, local news organizations have been the bright spot for the...
Make your reporting less polarizing with this Trusting News guide
We’ve worked with partner newsrooms to create and refine a tool for journalists — a...
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
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Resources
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will...
People don’t assume journalists have ethics. Here’s how you can highlight yours.
Do journalists have solid ethics? It’s a question that, depending on who you ask, will probably result in very different answers. Ask a room full of journalists, and they will probably say, “of course we do.” Ask a group of students (something I do often) and you’re...
Reinvent your crime coverage to build trust
Do your public safety stories paint an accurate picture of life in your community? This post guides you through an assessment that will help you move toward coverage that builds trust.