Most recent posts
Trusting News receives renewed support from the Patrick J. McGovern Foundation to expand AI transparency and education efforts
We’re excited to announce that the Patrick J. McGovern Foundation is continuing its support of...
Say clearly why specific coverage is relevant
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Between new...
Journalists, collaborate to better understand your community
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Listening...
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Newsroom case studies
Ask your colleagues to weigh in on your stories
Journalism is a team sport, right? Everyone needs an editor. The processes involved in producing...
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
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Trust Tips newsletter
Journalists, collaborate to better understand your community
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Listening...
Rethink some word choices to be more hearable
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. At a...
Explain where story ideas come from
When journalists ask the public for feedback, one question just about always appears on the list...
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Research
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
What are the impacts of newsroom training to reimagine political coverage?
The past few years have seen a surge in newsroom cohorts and training programs to help upskill and...
How to create an FAQ about your reporting
There is a lot the public doesn’t know about how journalism works. That’s reasonable when you...
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Resources
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work
Step-by-step guide: How journalists can talk to people who don’t trust news (and build trust doing it)
If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will...