Most recent posts
Three strategies for responding to accusations of bias
Journalists are accused of bias routinely.Sometimes the complaint comes in response to a specific...
How trustworthy is your newsroom? Use this audit to find out
Most mission-driven journalists care a lot about being seen as a trusted, credible source of...
Add transparency on air in these 4 ways
More people get news from TV than from radio or print. And when it comes to access to news across...
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Newsroom case studies
Counter news fatigue by explaining the value behind your journalism
News fatigue is on the rise. Journalists feel it, and research clearly shows it: The...
Ask your colleagues to weigh in on your stories
Journalism is a team sport, right? Everyone needs an editor. The processes involved in producing...
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
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Trust Tips newsletter
Use video to explain ballot initiatives and candidate viewpoints
Think about the election reporting you produce or consume. It probably contains information about...
Copy PolitiFact’s approach to building trust with casual users
Something we remind newsrooms of often is that the majority of people who interact with your news...
Use viral photos as a chance to explain visuals
Lots of people question whether the images they see online are real or not. These concerns are not...
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Research
Workshop helps journalists celebrate and understand their differences
If newsrooms want to build trust, they have to work to better understand and reflect the community...
Build trust by being real, right, objective and part of your community
When it comes to trust, local news organizations have been the bright spot for the...
Make your reporting less polarizing with this Trusting News guide
We’ve worked with partner newsrooms to create and refine a tool for journalists — a...
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Resources
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work
Step-by-step guide: How journalists can talk to people who don’t trust news (and build trust doing it)
If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will...