Most recent posts
Humility, bias and pluralism: the Trusting News approach
Since our inception in 2016, our team at Trusting News has been investigating how people from...
Meet Trusting News’ 2026 journalist advisory committee
We’re excited to announce the stellar group of journalists who will join Trusting...
Don’t just ask for support. Explain your value.
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Note: Our...
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Newsroom case studies
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
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Trust Tips newsletter
Help people ‘do their own research’
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. It’s...
Build trust and connection by thinking beyond facts
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here.Editor’s note:...
Republish this checklist for identifying credible creators
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. You might...
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Research
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
What are the impacts of newsroom training to reimagine political coverage?
The past few years have seen a surge in newsroom cohorts and training programs to help upskill and...
How to create an FAQ about your reporting
There is a lot the public doesn’t know about how journalism works. That’s reasonable when you...
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Resources
How newsrooms can use a checklist to avoid polarization in political coverage
Some of these Advancing Democracy newsrooms used the checklist while covering the election and politics in late 2023. The journalists were asked to take notes on which stories they used the checklist for and answer questions about any changes they made related to sourcing, language (in the story and headline) and story framing.
Use these checklists to start (or level up) your trust building
The start of a new year usually is accompanied by a slew of new priorities, KPIs and goals for newsrooms. On top of that, it’s an election year. We know there are many things (rightfully) demanding priority and your attention. As journalists who care about...
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work














