Most recent posts
How do you know something is true? Bring your receipts
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In AI age, explain how you verify visuals
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Acknowledge fair criticism and skepticism
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Newsroom case studies
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
Journalists from around the world are creating products to create transparency and build trust with their communities
Through the Leap innovation training program, The International Center for...
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Trust Tips newsletter
I’ve asked for feedback. What’s next?
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The 5 resources you used most this year
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6 data points every journalist should know
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Research
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
What are the impacts of newsroom training to reimagine political coverage?
The past few years have seen a surge in newsroom cohorts and training programs to help upskill and...
How to create an FAQ about your reporting
There is a lot the public doesn’t know about how journalism works. That’s reasonable when you...
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Resources
How newsrooms can use a checklist to avoid polarization in political coverage
Some of these Advancing Democracy newsrooms used the checklist while covering the election and politics in late 2023. The journalists were asked to take notes on which stories they used the checklist for and answer questions about any changes they made related to sourcing, language (in the story and headline) and story framing.
Use these checklists to start (or level up) your trust building
The start of a new year usually is accompanied by a slew of new priorities, KPIs and goals for newsrooms. On top of that, it’s an election year. We know there are many things (rightfully) demanding priority and your attention. As journalists who care about...
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work














