Most recent posts
Trust Tips: Help people zoom out during hectic news weeks
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. News of...
In creator vs. journalist discourse, our focus is on helping people identify credible information
We know many people, particularly younger people, are not consuming news the same way journalists...
Trust Tips: Get curious about your community with new administration
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. As we prepare...
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Newsroom case studies
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
Journalists from around the world are creating products to create transparency and build trust with their communities
Through the Leap innovation training program, The International Center for...
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
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Trust Tips newsletter
Make legislative coverage less polarizing and more accessible
Covering the statehouse and local government isn’t easy. The topics and process can feel nuanced...
New research: When disclosing use of AI, be specific
Trusting News is excited to announce a new opportunity for newsrooms to participate in our...
Trust Tips: Notice how news influencers format content
In last week’s newsletter, we looked at the tone and style of content creators who share...
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Research
Make your reporting less polarizing with this Trusting News guide
We’ve worked with partner newsrooms to create and refine a tool for journalists — a...
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
Advice from journalists: Why and how we’re depolarizing our news
At Trusting News we wanted to see how journalists would feel after committing to using a...
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Resources
People don’t assume journalists have ethics. Here’s how you can highlight yours.
Do journalists have solid ethics? It’s a question that, depending on who you ask, will probably result in very different answers. Ask a room full of journalists, and they will probably say, “of course we do.” Ask a group of students (something I do often) and you’re...
Reinvent your crime coverage to build trust
Do your public safety stories paint an accurate picture of life in your community? This post guides you through an assessment that will help you move toward coverage that builds trust.
Journalists, hold yourself accountable for earning the trust of BIPOC communities. This rubric will help.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable when it comes to demonstrating credibility and earning trust with a community. They include doing a better job explaining journalism ethics, a newsroom’s mission, funding,...