Most recent posts
Engage with your audience before, during and after you use AI
We’re excited to share we have new research about how audiences are responding to AI use in news....
AI Resource: Sample language to include in AI use disclosures
Research shows news consumers want to know when AI was used in news. When asked what they want to...
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
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Newsroom case studies
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
Journalists from around the world are creating products to create transparency and build trust with their communities
Through the Leap innovation training program, The International Center for...
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Trust Tips newsletter
Explain the relevance of national issues (and invite people’s input)
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The bombardment...
Here’s the public’s wish list for trust. Let’s get busy.
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Each year, the...
If you’re changing practices around naming sources, tell your audience
We’re hearing from journalists who say it’s becoming harder to get sources — especially government...
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Research
What are the impacts of newsroom training to reimagine political coverage?
The past few years have seen a surge in newsroom cohorts and training programs to help upskill and...
How to create an FAQ about your reporting
There is a lot the public doesn’t know about how journalism works. That’s reasonable when you...
Workshop helps journalists celebrate and understand their differences
If newsrooms want to build trust, they have to work to better understand and reflect the community...
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Resources
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work
Step-by-step guide: How journalists can talk to people who don’t trust news (and build trust doing it)
If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will...