Most recent posts
Webinar series: Strategies for useful, trusted election coverage
Many people are overwhelmed by election news and would love to tune it out altogether. We know...
Make your election coverage findable and useful
Recent research shows people want and often consume news about local politics and government but...
Trusting News featured in new documentary about trust in media
Trusting News has been featured in a new feature-length documentary about how news organizations...
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Newsroom case studies
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
Journalists from around the world are creating products to create transparency and build trust with their communities
Through the Leap innovation training program, The International Center for...
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
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Trust Tips newsletter
Use quick summaries to make your news approachable
In our recent program around confronting news avoidance, newsrooms in the cohort heard how people...
Journalists, talk about the lens you bring to reporting
Journalists go to great lengths to eliminate any semblance of bias. This often entails taking...
Act on on Reuters latest trust research in these 3 ways
New research from the annual Reuters Digital News Report highlights factors that influence...
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Research
What PolitiFact learned about making money and earning trust
When journalists practice transparency around their processes, their goals and their values, news...
What does “fairness” in news stories actually look like?
News consumers often say they want stories that “just give me the facts” and “include both sides.”...
Polarizing, oversimplified reporting causes mistrust. Let’s work on that.
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel...
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Resources
Reinvent your crime coverage to build trust
Do your public safety stories paint an accurate picture of life in your community? This post guides you through an assessment that will help you move toward coverage that builds trust.
Journalists, hold yourself accountable for earning the trust of BIPOC communities. This rubric will help.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable when it comes to demonstrating credibility and earning trust with a community. They include doing a better job explaining journalism ethics, a newsroom’s mission, funding,...