Most recent posts
How credible is that person on TikTok? Here’s a checklist.
With more influencers and news sources emerging online each day, it’s becoming increasingly...
Show you’re trustworthy: An ethics checklist for creator journalists
Credible creator journalists are an important part of local information ecosystems, filling...
New Toolkit from Lenfest Institute, Trusting News and Project C helps funders support creator-model journalism
The Lenfest Institute for Journalism, Trusting News and Project C and are excited to launch a...
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Newsroom case studies
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
Journalists from around the world are creating products to create transparency and build trust with their communities
Through the Leap innovation training program, The International Center for...
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Trust Tips newsletter
Fake news can be hard to spot. Let’s make it easier.
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here.I got tricked...
Go further than these CBS and MSNBC values statements
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The news...
See two ways journalists showed their process with Kirk coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. We know sharing...
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Research
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
What are the impacts of newsroom training to reimagine political coverage?
The past few years have seen a surge in newsroom cohorts and training programs to help upskill and...
How to create an FAQ about your reporting
There is a lot the public doesn’t know about how journalism works. That’s reasonable when you...
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Resources
Use these checklists to start (or level up) your trust building
The start of a new year usually is accompanied by a slew of new priorities, KPIs and goals for newsrooms. On top of that, it’s an election year. We know there are many things (rightfully) demanding priority and your attention. As journalists who care about...
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work
Step-by-step guide: How journalists can talk to people who don’t trust news (and build trust doing it)
If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led...