Most recent posts
AI literacy content builds trust and engagement across audiences
People have mixed feelings about artificial intelligence. Many people are skeptical, worried or...
Detail how you tried to reach a source — and their response
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “Calls...
New research: News avoidance of LGBTQ+ communities and coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. What does...
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Newsroom case studies
Explain your election coverage goals with a mission statement and FAQ page
At Trusting News, we know newsrooms take time to strategize their election coverage, often meeting...
Counter news fatigue by explaining the value behind your journalism
News fatigue is on the rise. Journalists feel it, and research clearly shows it: The...
Ask your colleagues to weigh in on your stories
Journalism is a team sport, right? Everyone needs an editor. The processes involved in producing...
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Trust Tips newsletter
Detail how you tried to reach a source — and their response
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “Calls...
Provide on-ramps to terminology describing trans people
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The words...
Get more out of your engagement events
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “That really...
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Research
New research: When disclosing use of AI, be specific
Trusting News is excited to announce a new opportunity for newsrooms to participate in our...
Research: Reflection key for journalists seeking to build trust
Correction: An original version of this report incorrectly described an example from the Idaho...
What we learned asking about ethical standards for news content creators
Many people, especially younger audiences, are increasingly turning away from traditional news...
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Resources
Resource: AI community interview guide for journalists
Trusting News is launching a new interview guide designed to help you understand what your community thinks about AI
Resource: News avoider interview guide
Trusting News is launching a new interview guide designed to help journalists better understand and reach news voiders in their community
How trustworthy is your newsroom? Use this audit to find out
We created a trust audit to help your newsroom assess and decide where you should be working to earn your community’s trust