Most recent posts
Let people know you have standards (on every story!)
If someone questions the ethics and motivation behind your coverage, how easy would it be for them...
Creator’s AI controversy is a reminder to talk openly
You may have seen the story circling last week about popular science and education content creator...
Asking audiences for money? Here is how to make a stronger case
By Volha KananovichAssociate professor, Appalachian State University Local newsrooms ask people...
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Newsroom case studies
Explain your election coverage goals with a mission statement and FAQ page
At Trusting News, we know newsrooms take time to strategize their election coverage, often meeting...
Counter news fatigue by explaining the value behind your journalism
News fatigue is on the rise. Journalists feel it, and research clearly shows it: The...
Ask your colleagues to weigh in on your stories
Journalism is a team sport, right? Everyone needs an editor. The processes involved in producing...
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Trust Tips newsletter
Explain how you use (or don’t use) AI
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Audiences...
Explain why you wait to publish information
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Explain...
Are you impartial? Independent? How would your audience know?
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Would you...
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Research
AI Resource: Sample language to include in AI use disclosures
Research shows news consumers want to know when AI was used in news. When asked what they want to...
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
Reflections from journalists: What we learned talking about news avoidance and LGBTQ+ coverage
This post was written by Trusting News research partner Patrick R. Johnson. Johnson, Ph.D., MJE,...
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Resources
Resource: AI community interview guide for journalists
Trusting News is launching a new interview guide designed to help you understand what your community thinks about AI
Resource: News avoider interview guide
Trusting News is launching a new interview guide designed to help journalists better understand and reach news voiders in their community
How trustworthy is your newsroom? Use this audit to find out
We created a trust audit to help your newsroom assess and decide where you should be working to earn your community’s trust