Most recent posts
How credible is that person on TikTok? Here’s a checklist.
With more influencers and news sources emerging online each day, it’s becoming increasingly...
Show you’re trustworthy: An ethics checklist for creator journalists
Credible creator journalists are an important part of local information ecosystems, filling...
New Toolkit from Lenfest Institute, Trusting News and Project C helps funders support creator-model journalism
The Lenfest Institute for Journalism, Trusting News and Project C and are excited to launch a...
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Newsroom case studies
Counter news fatigue by explaining the value behind your journalism
News fatigue is on the rise. Journalists feel it, and research clearly shows it: The...
Ask your colleagues to weigh in on your stories
Journalism is a team sport, right? Everyone needs an editor. The processes involved in producing...
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
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Trust Tips newsletter
Fake news can be hard to spot. Let’s make it easier.
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here.I got tricked...
Go further than these CBS and MSNBC values statements
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The news...
See two ways journalists showed their process with Kirk coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. We know sharing...
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Research
Research: Reflection key for journalists seeking to build trust
Correction: An original version of this report incorrectly described an example from the Idaho...
What we learned asking about ethical standards for news content creators
Many people, especially younger audiences, are increasingly turning away from traditional news...
Meet the cohort of newsrooms working to understand audience’s perceptions of AI use in newsrooms
Trusting News, in collaboration with Online News Association, is excited to announce the cohort of...
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Resources
Resource: News avoider interview guide
Trusting News is launching a new interview guide designed to help journalists better understand and reach news voiders in their community
How trustworthy is your newsroom? Use this audit to find out
We created a trust audit to help your newsroom assess and decide where you should be working to earn your community’s trust
How newsrooms can use a checklist to avoid polarization in political coverage
Some of these Advancing Democracy newsrooms used the checklist while covering the election and politics in late 2023. The journalists were asked to take notes on which stories they used the checklist for and answer questions about any changes they made related to sourcing, language (in the story and headline) and story framing.














