Most recent posts
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
Trusting News AI Resource: Use these questions to see what your news consumers think about AI
You should base your decisions about how to talk about your AI work on what will be helpful to the...
Trusting News AI Resource: Spotting and disclosing AI in news content you don’t control
News consumers overwhelmingly say they want the use of AI to be disclosed. But sometimes you might...
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Newsroom case studies
Counter news fatigue by explaining the value behind your journalism
News fatigue is on the rise. Journalists feel it, and research clearly shows it: The...
Ask your colleagues to weigh in on your stories
Journalism is a team sport, right? Everyone needs an editor. The processes involved in producing...
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
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Trust Tips newsletter
Three ways to build trust in a time of health misinformation
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Journalists and...
Use in-story surveys to measure trust
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. So you’re...
Explain the relevance of national issues (and invite people’s input)
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The bombardment...
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Research
Meet the cohort of newsrooms working to understand audience’s perceptions of AI use in newsrooms
Trusting News, in collaboration with Online News Association, is excited to announce the cohort of...
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
What are the impacts of newsroom training to reimagine political coverage?
The past few years have seen a surge in newsroom cohorts and training programs to help upskill and...
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Resources
How trustworthy is your newsroom? Use this audit to find out
We created a trust audit to help your newsroom assess and decide where you should be working to earn your community’s trust
How newsrooms can use a checklist to avoid polarization in political coverage
Some of these Advancing Democracy newsrooms used the checklist while covering the election and politics in late 2023. The journalists were asked to take notes on which stories they used the checklist for and answer questions about any changes they made related to sourcing, language (in the story and headline) and story framing.
Use these checklists to start (or level up) your trust building
The start of a new year usually is accompanied by a slew of new priorities, KPIs and goals for newsrooms. On top of that, it’s an election year. We know there are many things (rightfully) demanding priority and your attention. As journalists who care about...