Most recent posts
Trust Tips: Use our audience survey to make national news more relevant
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. This fast-paced...
Meet the 10 newsrooms testing AI disclosures alongside Trusting News
Trusting News is excited to announce the 10 newsrooms participating in research and...
Trust Tips: Treat AI literacy as part of news literacy
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. It’s probably...
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Newsroom case studies
Ask your colleagues to weigh in on your stories
Journalism is a team sport, right? Everyone needs an editor. The processes involved in producing...
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
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Trust Tips newsletter
Trust Tips: Help people zoom out during hectic news weeks
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. News of...
Trust Tips: Get curious about your community with new administration
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. As we prepare...
Trust Tips: Respond to accusations that money influences news
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Right after...
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Research
How to create an FAQ about your reporting
There is a lot the public doesn’t know about how journalism works. That’s reasonable when you...
Workshop helps journalists celebrate and understand their differences
If newsrooms want to build trust, they have to work to better understand and reflect the community...
Build trust by being real, right, objective and part of your community
When it comes to trust, local news organizations have been the bright spot for the...
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Resources
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work
Step-by-step guide: How journalists can talk to people who don’t trust news (and build trust doing it)
If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will...