Most recent posts
Resource: AI community interview guide for journalists
Part of building trust (and building your audience) is first understanding your audience. This...
Trusting News is granted tax-exempt status
Trusting News has officially secured 501(c)(3) status and has been recognized by the IRS as a...
Does live coverage include fact-checking? Tell your audience
CNN’s Jake Tapper and Dana Bash took a lot of heat earlier this summer for their light moderation...
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Newsroom case studies
Ask your colleagues to weigh in on your stories
Journalism is a team sport, right? Everyone needs an editor. The processes involved in producing...
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
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Trust Tips newsletter
How journalists can reach beyond political junkies
Note: For today’s newsletter on news avoidance, we’re taking some of our own advice and have...
Be loud about mistakes — and how you correct them
Recently a journalist asked for advice on how they could’ve handled what they deemed a pretty...
Be wary of using one label to describe a complex person
Human beings are complicated. We don’t fit into easy buckets, and we’re full of...
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Research
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
Advice from journalists: Why and how we’re depolarizing our news
At Trusting News we wanted to see how journalists would feel after committing to using a...
Here’s what people with low trust in news learned attending a morning TV news meeting
At Trusting News we know audiences notice what stories get covered by news organizations...
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Resources
Step-by-step guide: How journalists can talk to people who don’t trust news (and build trust doing it)
If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will...
People don’t assume journalists have ethics. Here’s how you can highlight yours.
Do journalists have solid ethics? It’s a question that, depending on who you ask, will probably result in very different answers. Ask a room full of journalists, and they will probably say, “of course we do.” Ask a group of students (something I do often) and you’re...