Depth in reporting
6am publishes plan for covering election
Trust Tip 74: Explain why a story is being done and encourage audience participation
WCPO shares station’s commitment to community
AJC explains approach to covering big story
WEWS combats misinformation about COVID-19 deaths
Vox support plea for explanatory journalism
SF Chronicle reporting process explainer
WCPO explains how their COVID-19 coverage different from competitors
San Fransisco Chronicle uses explain your process boxes
Levittown Now explains reporting process
The Oklahoman explains reporting process, story selection
Globe and Mail adds explain your process boxes
WEWS coronavirus explainer
Reporter shows breadth of journalism on Twitter
Herald and Review uses Twitter thread to highlight best journalism
Trust Tip 45: Show how your staff covers big news
KPCC/LAIST ‘How we’re reporting on this’
Trust Tip 42: Remind your audience news is more than politics and crime
Reminding Your Audience You Want Their Help
Breaking Down a Story by Sharing Who You Talked To
Highlighting Variety of Coverage Online
Creating Story Pages Online to Link Coverage
Celebrate Your Journalism
Responding to Critical Comments on Facebook
Anticipating Negative Feedback and Addressing it Directly
Sharing your Commitment to Following Stories
Explaining Reporting Process in TV PKG
Sharing the “why” behind an investigation at WCPO
Emphasizing transparency at WCPO
Highlighting an investigation at WITF
Fresno watchdog story
Remind your community about your mission and purpose. Tell them you work on behalf of the public. Use specific language and strong words, like watchdog and investigation, rather than hoping those concepts are clear.