Use quick summaries to make your news approachable

In our recent program around confronting news avoidance, newsrooms in the cohort heard how people felt very overwhelmed by the news, both by its volume and content. These news avoiders told our partner journalists they wanted news that felt more basic — and as one newsroom put it, simply helped people “with important civic processes.” How can […]

Journalists, talk about the lens you bring to reporting

Journalists go to great lengths to eliminate any semblance of bias. This often entails taking precautions like not sharing too many personal details online or with sources. But of course, who we are as people affects how we do journalism — whether we’re talking openly about it or not. Our values, experiences, ethics, and surroundings all influence […]

Act on on Reuters latest trust research in these 3 ways

New research from the annual Reuters Digital News Report highlights factors that influence people’s trust in news. According to the report, transparency and fairly reflecting communities in coverage are critical when it comes to being seen as a trusted news source. The study focused on eight specific factors known to affect trust, chosen by Reuters […]

Talk about your shrinking staff

Recent research released by Pew confirms that many people do not understand the financial crisis that local news is in. The survey found that most adults (63%) think their local news outlets are doing “very well or somewhat well” financially. This, of course, is far from our reality as journalists. (We all remember the bleak […]

Journalists, address misinformation head-on

At Trusting News, we’re often asked how journalists should handle misinformation. This is not surprising, given how both the public and journalists agree it’s a major issue. But research shows that as much as journalists think it’s a problem, they rarely address it in their reporting. (In this Pew study, two-thirds said almost none of […]

Learn about news avoiders with this guide

Note: This is the first installment of a three-part newsletter series on News Avoidance. Read part two, Tell news avoiders these things about your journalism, and part three, Adapt your products for news avoiders in three ways. The more people tune the news out, noting that it doesn’t feel relevant or important for their lives, […]

Add transparency on air in these 4 ways

More people get news from TV than from radio or print. And when it comes to access to news across diverse communities, it’s also true that local TV is more preferred by people of color in the U.S. than newspapers or digital-first local news. It’s free, and it’s widely available. Thanks to research, we know TV newsrooms can […]

Use viral photos as a chance to explain visuals

Lots of people question whether the images they see online are real or not. These concerns are not new, but with the rise of AI, this uncertainty around legitimacy has only increased.   Just a few weeks ago, Kate Middleton’s altered family photo fanned major online conspiracies and a slew of misinformation about what was going on with the […]