When hosting a debate, Annenberg Media had to decided who was going to moderate the conversation. The decision was not taken lightly and there was a lot of thought that went into the process. They wanted to make sure they were being fair, unbiased and thinking about diversity while selecting a moderator. To explain their decision process and how they chose a debate moderator, they created a video for Instagram Stories and YouTube.
When hosting a debate, Annenberg Media had to decided who was going to moderate the conversation. The decision was not taken lightly and there was a lot of thought that went into the process. They wanted to make sure they were being fair, unbiased and thinking about diversity while selecting a moderator. To explain their decision process and how they chose a debate moderator, they created a video for Instagram Stories and YouTube.
If one of your journalists writes a book about a story they have been working on or produces a documentary, highlight it. Two of WCPO's journalists were involved in publishing a book about "Fiona the Hippo," a local zoo animal that has gone viral. The news organization held a book signing and invited their users. More than 100 people attended the event.
If one of your journalists writes a book about a story they have been working on or produces a documentary, highlight it. Two of WCPO’s journalists were involved in publishing a book about “Fiona the Hippo,” a local zoo animal that has gone viral. The news organization held a book signing and invited their users. More than 100 people attended the event.
Behind-the-scenes roles like designers and editors aren't in the public eye as much as reporters--but you can still highlight the many skilled staffers who keep your news operation running. The Jefferson City News Tribune did just that by announcing the promotion of their design editor and sharing her credentials in a link.
Behind-the-scenes roles like designers and editors aren’t in the public eye as much as reporters–but you can still highlight the many skilled staffers who keep your news operation running. The Jefferson City News Tribune did just that by announcing the promotion of their design editor and sharing her credentials in a link.
Screenshot of the Christian Science Monitor Instagram Story where they interview their global affairs correspondent.
The Christian Science Monitor sat down with their global affairs correspondent to answer questions ranging from fun (What is your favorite meal?) to powerful (What makes your reporting distinct?). The answers were posted to Instagram Stories which gave them room to experiment and helped them reach a younger audience.
The Virginian Pilot highlighted their journalists' credentials by having them update their online profiles. Information about their journalism experience can create trust and build credibility, while some fun facts show a more human, relateable side. This project would be easy to replicate, so take a moment to check: Do your reporters have bios? And would a reader be able to easily find them?
The Virginian Pilot highlighted their journalists’ credentials by having them update their online profiles. Information about their journalism experience can create trust and build credibility, while some fun facts show a more human, relateable side. This project would be easy to replicate, so take a moment to check: Do your reporters have bios? And would a reader be able to easily find them?
Ogden behind the scenes pornography
With big stories, take time to introduce the staff behind the scenes. Use it as an opportunity to explain why you did a story, what questions you set out to answer and how it came together.
When a reporter from the Christian Science Monitor visited South Korea for the Olympics, she wrote a touching personal observation. The news organization shared it in a newsletter, along with details on the reporter's background that put her thoughts in context.
When a reporter from the Christian Science Monitor visited South Korea for the Olympics, she wrote a touching personal observation. The news organization shared it in a newsletter, along with details on the reporter’s background that put her thoughts in context.
Are your reporters getting recognized in the journalism world? If so, highlight this good work for your local readers. When a reporter's story was featured by the Investigative Reporters and Editors organization, the Virginian-Pilot highlighted the reporter's work and the real-world impact that resulted from the investigative story.
Are your reporters getting recognized in the journalism world? If so, highlight this good work for your local readers. When a reporter’s story was featured by the Investigative Reporters and Editors organization, the Virginian-Pilot highlighted the reporter’s work and the real-world impact that resulted from the investigative story.
How do you choose which stories to cover? That question is high on the list of what your audience wants to know about your work. And as we wrote in an earlier newsletter, without clear answers from you, they’re making plenty of assumptions.
Rather than letting your audience guess about your agenda, try telling them what you’re trying to accomplish. More from this edition can be found here and to receive the tips in your inbox each week click here
If a member of your community looks you up on social media, what will they learn about what you stand for and value?
Something we are learning at Trusting News is that users make a lot of assumptions about who we are, what we do and why we do things. More from this edition can be found here and to receive the tips in your inbox each week click here

 

Isn’t it frustrating to watch news outlets get something dead wrong that you worked hard to get right? It’s important that we correct misinformation, especially on topics we have expertise in. It’s something we can do without spitefulness, and often without even naming the journalists who are at fault. More from this edition can be found here and to receive the tips in your inbox each week click here
Taking readers behind the scenes can help with so many things: Showing a reporter's personality and motivations, explaining how a story comes together, and providing context. Instagram Stories gave a Discourse reporter an easy and personable way to share her thoughts during a reporting trip.
Taking readers behind the scenes can help with so many things: Showing a reporter’s personality and motivations, explaining how a story comes together, and providing context. Instagram Stories gave a Discourse reporter an easy and personable way to share her thoughts during a reporting trip.