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Trusting News

Helping journalists earn news consumers’ trust

Themes:

Fresno editorial cartoon violence — Users often like to share things that are consistent with their values. It helps them build their social media persona.

Fresno editorial cartoon violence — Users often like to share things that are consistent with their values. It helps them build their social media persona.

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Themes:

Ethics and values
- Brand mission and story
- Motivation behind coverage

Newsroom:
Fresno Bee

This post got 3,500+ shares. Shares are often highest when information is seen as being in the public interest. (Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.) News consumers do not always give journalists credit for having a public service mission. The trust-building language turned this story from a simple day turn about a food recall into public service information that was helping keep the community healthy and safe.

This post got 3,500+ shares. Shares are often highest when information is seen as being in the public interest. (Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.) News consumers do not always give journalists credit for having a public service mission. The trust-building language turned this story from a simple day turn about a food recall into public service information that was helping keep the community healthy and safe.

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Themes:

Ogden garden proposal

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Themes:

WCPO coloring sheet

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Themes:

WCPO medal count go USA

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Themes:

WCPO football is great

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Themes:

WCPO marijuana questions — Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful.

WCPO marijuana questions — Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful.

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Themes:

WCPO fall share

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Themes:

Ethics and values
- Brand mission and story
- Motivation behind coverage

Newsroom:
ENID

News consumers do not always give journalists credit for having a public service mission. You can encourage sharing and reinforce your mission by emphasizing how your news is in the public interest.

News consumers do not always give journalists credit for having a public service mission. You can encourage sharing and reinforce your mission by emphasizing how your news is in the public interest.

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Themes:

STL bakery — Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.

STL bakery — Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.

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Themes:

CO video editorial health — Users often like to share things that are consistent with their values. It helps them build their social media persona.

CO video editorial health — Users often like to share things that are consistent with their values. It helps them build their social media persona.

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Themes:

CO video editorial bond

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Themes:

A Plus: Host meaningful conversation