Enid overdue bills scam
News consumers do not always give journalists credit for having a public service mission. You can encourage sharing and reinforce your mission by emphasizing how your news is in the public interest. 
Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.
This post got 3,500+ shares. Shares are often highest when information is seen as being in the public interest. (Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.) News consumers do not always give journalists credit for having a public service mission. The trust-building language turned this story from a simple day turn about a food recall into public service information that was helping keep the community healthy and safe.