PROJECT GOALS:  How do news consumers decide what information to trust, and how can journalists teach users to be smarter consumers and sharers? As our fellow community members — voters, neighbors, family members, co-workers — face more options for what to include in their information diets, how can journalists influence what their followers pick to […]

New York, New York Size of Facebook audience: 542,369 followers as of Nov. 13, 2016 Strategies tested (See all):     Tell Your Story: Communicate your core value in stand-alone posts.     Tell Your Story: Communicate your core value along with other content.     Engage Authentically: Interact like a human.     Engage Authentically: Share yourself and the process.     Engage Authentically: […]

Fort Collins, Colorado Size of Facebook audience: 44,938 followers as of Nov. 13, 2016 Strategies tested (See all):  Tell your story: Communicating your core values in stand alone posts Tell your story: Communicating core values along with content Deploy your fans: Invite users to help them inform the world At the beginning of the project, […]

Fort Worth, Texas Size of Facebook audience: 92,400 followers as of Nov. 13, 2016 Strategies tested (See all):  Deploy Your Fans: Invite users to help you inform the world. Engage Authentically: Interact like a human. Engage Authentically: Share yourselves and  your process. Engage Authentically: Host meaningful conversation. Engage Authentically: Invite and value interaction. Project Lead: Maricar […]

Fresno, California Size of Facebook audience: 104,413 followers as of Nov. 13, 2016 Strategies tested (See all):  Tell Your Story: Communicate core value in stand alone posts Tell Your Story: Communicate core value with content Engage Authentically: Interact like a human Engage Authentically: Host meaningful conversation Deploy Your Fans: Invite your users to help them […]

Kansas City, Missouri Size of Facebook audience: 130,070 followers as of November 13, 2016 Strategies tested (See all):  Deploy Your Fans: Invite your users to help you inform the world. Engage Authentically: Invite and value interaction. Engage Authentically: Host meaningful conversation. Project lead: Maria Torres has been the digital/social media editor at the Star for […]

Austin, Texas Size of Facebook audience: 23,757 followers as of Nov. 13, 2016 Strategies tested (See all):  Engage Authentically: Interacting like a human Engage Authentically: Share yourselves and your process Engage Authentically: Hosting meaningful conversations Engage Authentically: Inviting and valuing interaction Project Lead: Sara Robertson, Vice President of Production and Technology. Robertson has been a part […]

Columbia, Missouri Size of Facebook audience: 1,148,136 followers as of November 13, 2016 Strategies tested (See all):  Tell your story: Communicate your core value along with other content. Tell your story: Share the process of a story. Engage authentically: Interact like a human. Engage authentically: Invite and value interaction. Deploy your fans: Invite your users […]

Washington, D.C. Size of Facebook audience: 23,658 as of Nov. 13, 2016 Strategies tested (See all):  Tell Your Story: Communicate your core value in stand-alone posts. Tell Your Story: Communicate your core value along with other content. Deploy Your Fans: Invite your users to help you inform the world. Religion News Service (RNS), had a […]

London Size of Facebook audience: 11,028 followers as of November 13, 2016 Strategies tested (See all): link to all here and to specific strategies in the following list Engage Authentically: Interact like a human. Engage Authentically: Host meaningful conversation. Project lead: Cath Murray is features editor and head of digital for School Week. You can […]

Ogden, Utah Size of Facebook audience: 30,650 followers as of November 13, 2016 Strategies tested (See all):  Tell Your Story: Introduce your organization and your staff to your users. Tell Your Story: Share the process of a story. Engage Authentically: Host meaningful conversation. Engage authentically: Invite and value interaction. Project lead: Ann Elise Taylor is […]

St. Louis, Missouri Size of Facebook audience: 36,403 followers as of Nov. 13, 2016 Strategies tested (See all): Tell Your Story: communicate your core values along with other content. Tell Your Story: introduce organization and staff to users. Tell Your Story: share the process of a story. Engage Authentically: share yourselves and your process. Engage […]

Cincinnati, Ohio Size of Facebook audience: 255,996 followers as of November 13, 2016 Strategies tested: Tell your story: Communicate your core value along with other content Engage authentically: Host meaningful conversation Deploy your fans Project lead: Libby Cunningham is the community manager at WCPO, an ABC-affiliated TV station owned by the E.W. Scripps Company. Libby covers […]

Enid, Oklahoma Size of Facebook audience: 17,730 as of Nov. 13, 2016 Strategies tested (See all): Tell Your Story: Communicate core value in stand alone posts Tell Your Story: Communicate core value with content Engage Authentically: Interact like a human Engage Authentically: Share yourselves and your process Engage Authentically: Host meaningful conversation Engage Authentically: Invite […]

The Trusting News team works with newsrooms willing to commit to adding trust-building strategies into their journalism. That commitment could be part of our Road to Pluralism work or through specific training programs. In addition, we provide ongoing individualized support for a limited number of newsrooms that are ready to invest deeply in specific challenges […]

Sarasota, Fla. Size of Facebook audience: 24,653 followers as of November 13, 2016 Strategies tested (See all): link to all here and to specific strategies in the following list Engage Authentically: Share yourselves and your process. Engage Authentically: Host meaningful conversation. Project lead: Brian Ries, digital editor. He manages the Herald-Tribune’s online presence, fro special […]

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Helping journalists earn news consumers’ trust Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust. Journalism has an education problem. We have to stop assuming people know how we do our jobs. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need […]