Newsroom 2018: Annenberg Media

Themes:
  • How News Works
    • Newsroom:
    Annenberg Media is continuing its video series “Full Disclosure” on TikTok. The series explains newsroom processes, like why reporters don’t use the Oxford comma or use hyphens when identifying people’s origins. These videos help give the audience insight into the newsroom’s decision-making process while also showing the reporters’ personalities.
    Annenberg Media is continuing its video series “Full Disclosure” on TikTok. The series explains newsroom processes, like why reporters don’t use the Oxford comma or use hyphens when identifying people’s origins. These videos help give the audience insight into the newsroom’s decision-making process while also showing the reporters’ personalities.
    Themes:
  • How News Works
    • Newsroom:
    When USC Annenberg wrote a story that included information from an official on background, instead of leaving it to the audience to assume what that meant, the reporters explained the term clearly in the story itself. “A USC official told Annenberg Media on background that Harrington had thought about stepping down for a long time and that her decision was not related to the college admissions bribery scandal. On background means that we cannot disclose our source,” the story reads.
    When USC Annenberg wrote a story that included information from an official on background, instead of leaving it to the audience to assume what that meant, the reporters explained the term clearly in the story itself. “A USC official told Annenberg Media on background that Harrington had thought about stepping down for a long time and that her decision was not related to the college admissions bribery scandal. On background means that we cannot disclose our source,” the story reads.
    Themes:
    Newsroom:
    A core principle of our work is to make our ethics policies more accessible. Policies should be posted on news websites — that’s an important first step. But how many people will find them and read them? We should also look for every opportunity to show how they inform our daily decision making. Annenberg Media’s ethics page allows staff to link to an individual policy, and this example shows how they can do that from a specific part of a story.
    A core principle of our work is to make our ethics policies more accessible. Policies should be posted on news websites — that’s an important first step. But how many people will find them and read them? We should also look for every opportunity to show how they inform our daily decision making. Annenberg Media’s ethics page allows staff to link to an individual policy, and this example shows how they can do that from a specific part of a story.
    Themes:
  • How News Works
  • Engaging with Users
    • Newsroom:
    Annenberg Media updated their "about" section on their YouTube channel
    Annenberg Media updated their “about” section on their YouTube channel to explain a new series they were launching called “Full Disclosure.” They told users, “We want you to trust us. We’re pulling back the curtain on the decisions that go into reporting and publishing stories at Annenberg Media…” The description provides clarity for the user while the newsroom capitalizes on a simple branding opportunity offered by the social platform.
    Annenberg Media updated their "about" section on their YouTube channel
    Annenberg Media updated their “about” section on their YouTube channel to explain a new series they were launching called “Full Disclosure.” They told users, “We want you to trust us. We’re pulling back the curtain on the decisions that go into reporting and publishing stories at Annenberg Media…” The description provides clarity for the user while the newsroom capitalizes on a simple branding opportunity offered by the social platform.
    Themes:
  • Ethics and values
    • Newsroom:
    When a suicide occurred on campus, Annenberg Media staff were torn on whether or not they should report on the incident. As they debated their options and talked about the legal issues internally, they also decided to share their thought process and reporting process with their users. Several of the reporters and news managers/professors were interviewed about why they covered the suicide. In the video, posted to Instagram and YouTube, the journalists discussed their policy when it comes to covering suicides and also linked to mental health resources available for those in need.
    When a suicide occurred on campus, Annenberg Media staff were torn on whether or not they should report on the incident. As they debated their options and talked about the legal issues internally, they also decided to share their thought process and reporting process with their users. Several of the reporters and news managers/professors were interviewed about why they covered the suicide. In the video, posted to Instagram and YouTube, the journalists discussed their policy when it comes to covering suicides and also linked to mental health resources available for those in need.
    When a suicide occurred on campus, Annenberg Media staff were torn on whether or not they should report on the incident. As they debated their options and talked about the legal issues internally, they also decided to share their thought process and reporting process with their users. Several of the reporters and news managers/professors were interviewed about why they covered the suicide. In the video, posted to Instagram and YouTube, the journalists discussed their policy when it comes to covering suicides and also linked to mental health resources available for those in need.
    When a suicide occurred on campus, Annenberg Media staff were torn on whether or not they should report on the incident. As they debated their options and talked about the legal issues internally, they also decided to share their thought process and reporting process with their users. Several of the reporters and news managers/professors were interviewed about why they covered the suicide. In the video, posted to Instagram and YouTube, the journalists discussed their policy when it comes to covering suicides and also linked to mental health resources available for those in need.
    Themes:
  • How News Works
    • Newsroom:
    Annenberg Media realized it was in need of a corrections policy. In the process of creating one, they also took a look at their ethics policy and decided to share it with the public. In addition to making the policy public, they built it in a way that could be searched by keywords. They also wrote it in a way that non-journalists could understand. They did not include any industry jargon and tried to think as a user when categorizing and building the webpage.
    Annenberg Media realized it was in need of a corrections policy. In the process of creating one, they also took a look at their ethics policy and decided to share it with the public. In addition to making the policy public, they built it in a way that could be searched by keywords. They also wrote it in a way that non-journalists could understand. They did not include any industry jargon and tried to think like a user when categorizing and building the webpage.
    Annenberg Media realized it was in need of a corrections policy. In the process of creating one, they also took a look at their ethics policy and decided to share it with the public. In addition to making the policy public, they built it in a way that could be searched by keywords. They also wrote it in a way that non-journalists could understand. They did not include any industry jargon and tried to think as a user when categorizing and building the webpage.
    Annenberg Media realized it was in need of a corrections policy. In the process of creating one, they also took a look at their ethics policy and decided to share it with the public. In addition to making the policy public, they built it in a way that could be searched by keywords. They also wrote it in a way that non-journalists could understand. They did not include any industry jargon and tried to think like a user when categorizing and building the webpage.
    Themes:
  • Who are the Journalists?
    • Newsroom:
    When hosting a debate, Annenberg Media had to decided who was going to moderate the conversation. The decision was not taken lightly and there was a lot of thought that went into the process. They wanted to make sure they were being fair, unbiased and thinking about diversity while selecting a moderator. To explain their decision process and how they chose a debate moderator, they created a video for Instagram Stories and YouTube.
    When hosting a debate, Annenberg Media had to decided who was going to moderate the conversation. The decision was not taken lightly and there was a lot of thought that went into the process. They wanted to make sure they were being fair, unbiased and thinking about diversity while selecting a moderator. To explain their decision process and how they chose a debate moderator, they created a video for Instagram Stories and YouTube.
    When hosting a debate, Annenberg Media had to decided who was going to moderate the conversation. The decision was not taken lightly and there was a lot of thought that went into the process. They wanted to make sure they were being fair, unbiased and thinking about diversity while selecting a moderator. To explain their decision process and how they chose a debate moderator, they created a video for Instagram Stories and YouTube.
    When hosting a debate, Annenberg Media had to decided who was going to moderate the conversation. The decision was not taken lightly and there was a lot of thought that went into the process. They wanted to make sure they were being fair, unbiased and thinking about diversity while selecting a moderator. To explain their decision process and how they chose a debate moderator, they created a video for Instagram Stories and YouTube.
    Themes:
  • Engaging with Users
    • Newsroom:
    Tweet from Annenberg Media, reading: Do you have a news tip, story or event you’d like us to cover? You can share your tips and suggestions at http://bit.ly/annenbergmedianewstip ...
    Annenberg Media used a simple tweet and Google form to solicit story ideas and tips. If you want feedback, ask for it. When asking it’s important to meet the user where they are. Receiving an email may be easier for you, but sending a Facebook/Instagram Message, tweet, or text may be easier for your user.
    Tweet from Annenberg Media, reading: Do you have a news tip, story or event you’d like us to cover? You can share your tips and suggestions at http://bit.ly/annenbergmedianewstip ...
    Annenberg Media used a simple tweet and Google form to solicit story ideas and tips. If you want feedback, ask for it. When asking it’s important to meet the user where they are. Receiving an email may be easier for you, but sending a Facebook/Instagram Message, tweet, or text may be easier for your user.