Most recent posts
Help us build ethics standards made for creators
For the first time, more Americans get news from social media than from any other source, and...
Meet the 10 creator journalists selected to join Trusting News’ Creator Credibility Cohort
Trusting News is excited to share the creator journalists selected to participate in a research...
Let people know you have standards (on every story!)
If someone questions the ethics and motivation behind your coverage, how easy would it be for them...
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Newsroom case studies
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter...
Define and share your mission for covering the election
This post will continue to be updated with new examples. Does your audience know about your goals...
How journalism students are using audio boxes to explain their reporting process
At Trusting News, one of the key strategies we help newsrooms with is explaining their reporting...
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Trust Tips newsletter
Explain why you wait to publish information
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Explain...
Are you impartial? Independent? How would your audience know?
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Would you...
Use these templates to create and share AI literacy content
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Our latest...
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Research
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
What are the impacts of newsroom training to reimagine political coverage?
CORRECTION 8/21/26: This paragraph marked with an asterisk (*) below has been updated to add...
How to create an FAQ about your reporting
There is a lot the public doesn’t know about how journalism works. That’s reasonable when you...
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Resources
Reinvent your crime coverage to build trust
Do your public safety stories paint an accurate picture of life in your community? This post guides you through an assessment that will help you move toward coverage that builds trust.
Journalists, hold yourself accountable for earning the trust of BIPOC communities. This rubric will help.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable when it comes to demonstrating credibility and earning trust with a community. They include doing a better job explaining journalism ethics, a newsroom’s mission, funding,...