Most recent posts
AI literacy content builds trust and engagement across audiences
People have mixed feelings about artificial intelligence. Many people are skeptical, worried or...
Detail how you tried to reach a source — and their response
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “Calls...
New research: News avoidance of LGBTQ+ communities and coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. What does...
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Newsroom case studies
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter...
Define and share your mission for covering the election
This post will continue to be updated with new examples. Does your audience know about your goals...
How journalism students are using audio boxes to explain their reporting process
At Trusting News, one of the key strategies we help newsrooms with is explaining their reporting...
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Trust Tips newsletter
Diversify who you frame as an ‘expert’
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. In trying...
Describe a healthy local news diet (maybe for Local News Day next week!)
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Don’t just ask for support. Explain your value.
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Note: Our...
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Research
What are the impacts of newsroom training to reimagine political coverage?
CORRECTION 8/21/26: This paragraph marked with an asterisk (*) below has been updated to add...
How to create an FAQ about your reporting
There is a lot the public doesn’t know about how journalism works. That’s reasonable when you...
Workshop helps journalists celebrate and understand their differences
If newsrooms want to build trust, they have to work to better understand and reflect the community...
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Resources
Reinvent your crime coverage to build trust
Do your public safety stories paint an accurate picture of life in your community? This post guides you through an assessment that will help you move toward coverage that builds trust.
Journalists, hold yourself accountable for earning the trust of BIPOC communities. This rubric will help.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable when it comes to demonstrating credibility and earning trust with a community. They include doing a better job explaining journalism ethics, a newsroom’s mission, funding,...