Most recent posts
See two ways journalists showed their process with Kirk coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. We know sharing...
Host staff conversations about how you cover tough issues
Over the last two editions of Trust Tips, we’ve talked about how to build connections and trust...
Survey your staff about internal culture and trust
It’s probably fair to say that journalists value candor. We ask other people to tell us the truth,...
_________________________________________________________________________
Newsroom case studies
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
Advice from journalists: Why and how we’re depolarizing our news
At Trusting News we wanted to see how journalists would feel after committing to using a...
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter...
_________________________________________________________________________
Trust Tips newsletter
With traumatic visuals, explain your decisions
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. If you...
Demystify AI for your community
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. We’ve been...
Go beyond AI use disclosures and policies to build trust
We know people are skeptical about journalists using AI. That’s why, in the past few weeks of...
_________________________________________________________________________
Research
Workshop helps journalists celebrate and understand their differences
If newsrooms want to build trust, they have to work to better understand and reflect the community...
Build trust by being real, right, objective and part of your community
When it comes to trust, local news organizations have been the bright spot for the...
Make your reporting less polarizing with this Trusting News guide
We’ve worked with partner newsrooms to create and refine a tool for journalists — a...
_________________________________________________________________________
Resources
Advice from journalists: Why we’ve invested in listening to people who don’t trust us
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will...
People don’t assume journalists have ethics. Here’s how you can highlight yours.
Do journalists have solid ethics? It’s a question that, depending on who you ask, will probably result in very different answers. Ask a room full of journalists, and they will probably say, “of course we do.” Ask a group of students (something I do often) and you’re...
Reinvent your crime coverage to build trust
Do your public safety stories paint an accurate picture of life in your community? This post guides you through an assessment that will help you move toward coverage that builds trust.













