Most recent posts
See how Florida journalists handled sensitive coverage
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Deadline extended! Get $500 to interview disengaged community members
Update: We’ve extended the deadline to apply to March 19. Applicants will hear back from us...
Emphasize human involvement to build trust with your use of AI
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Last week,...
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Newsroom case studies
How newsrooms can use a checklist to avoid polarization in political coverage
Polarizing narratives in news coverage can lead to distrust and news avoidance. This is especially...
Explain your election coverage goals with a mission statement and FAQ page
At Trusting News, we know newsrooms take time to strategize their election coverage, often meeting...
Counter news fatigue by explaining the value behind your journalism
News fatigue is on the rise. Journalists feel it, and research clearly shows it: The...
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Trust Tips newsletter
See how Florida journalists handled sensitive coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Many...
Emphasize human involvement to build trust with your use of AI
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Last week,...
Ask these questions in your morning news meeting
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Picture...
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Research
Research: Reflection key for journalists seeking to build trust
Correction: An original version of this report incorrectly described an example from the Idaho...
What we learned asking about ethical standards for news content creators
Many people, especially younger audiences, are increasingly turning away from traditional news...
How journalists can better understand, confront news avoidance
As journalists, we’re providing a service we think of as a public good. We believe we’re offering...
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Resources
How trustworthy is your newsroom? Use this audit to find out
We created a trust audit to help your newsroom assess and decide where you should be working to earn your community’s trust
How newsrooms can use a checklist to avoid polarization in political coverage
Some of these Advancing Democracy newsrooms used the checklist while covering the election and politics in late 2023. The journalists were asked to take notes on which stories they used the checklist for and answer questions about any changes they made related to sourcing, language (in the story and headline) and story framing.
Use these checklists to start (or level up) your trust building
The start of a new year usually is accompanied by a slew of new priorities, KPIs and goals for newsrooms. On top of that, it’s an election year. We know there are many things (rightfully) demanding priority and your attention. As journalists who care about...