Most recent posts
How 3 creator journalists used transparency to signal credibility
What would it look like for creator journalists to use transparency to signal credibility to their...
Don’t overthink day-to-day transparency
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “Building...
Diversify who you frame as an ‘expert’
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. In trying...
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Newsroom case studies
How Correio Sabiá engaged readers in conversations about AI
Part of public service journalism is identifying your audience’s information needs and finding...
How a local reporter made gun coverage hearable across the political spectrum
Note from Trusting News: John Diedrich is an investigative reporter at the Milwaukee Journal...
How an ecosystem approach to change in local news is benefitting news consumers in Oklahoma
Today’s local news landscape is complicated and messy, and a lot of words are being written about...
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Trust Tips newsletter
Don’t overthink day-to-day transparency
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “Building...
Diversify who you frame as an ‘expert’
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. In trying...
Describe a healthy local news diet (maybe for Local News Day next week!)
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. How often...
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Research
AI research with LMA newsrooms’ audiences reinforces need for transparency
For a year and a half, Trusting News has been working with newsrooms to learn how audiences...
AI Resource: Sample language to include in AI use disclosures
Research shows news consumers want to know when AI was used in news. When asked what they want to...
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
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Resources
What information from independent creators can you trust? This checklist will help
With more influencers and news sources emerging each day, it’s becoming harder and harder to tell what’s true.
Show you’re trustworthy: An ethics checklist for creator journalists
This checklist not only walks creator journalists through the basic ethics of journalism, but also includes information for how they can make those ethics and credibility clear to their audience.
AI Resource: Sample language to include in AI use disclosures
This resource has tested language to help journalists disclose AI use in their journalism with a focus on human involvement and ethical standards.