Most recent posts
Humility, bias and pluralism: the Trusting News approach
Since our inception in 2016, our team at Trusting News has been investigating how people from...
Meet Trusting News’ 2026 journalist advisory committee
We’re excited to announce the stellar group of journalists who will join Trusting...
Don’t just ask for support. Explain your value.
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Note: Our...
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Newsroom case studies
How Correio Sabiá engaged readers in conversations about AI
Part of public service journalism is identifying your audience’s information needs and finding...
How a local reporter made gun coverage hearable across the political spectrum
Note from Trusting News: John Diedrich is an investigative reporter at the Milwaukee Journal...
How an ecosystem approach to change in local news is benefitting news consumers in Oklahoma
Today’s local news landscape is complicated and messy, and a lot of words are being written about...
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Trust Tips newsletter
Don’t just ask for support. Explain your value.
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Note: Our...
Use our survey to make election coverage more relevant
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Many...
Copy this FAQ template to explain your reporting
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here If you’ve...
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Research
AI research with LMA newsrooms’ audiences reinforces need for transparency
For a year and a half, Trusting News has been working with newsrooms to learn how audiences...
AI Resource: Sample language to include in AI use disclosures
Research shows news consumers want to know when AI was used in news. When asked what they want to...
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
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Resources
What information from independent creators can you trust? This checklist will help
With more influencers and news sources emerging each day, it’s becoming harder and harder to tell what’s true.
Show you’re trustworthy: An ethics checklist for creator journalists
This checklist not only walks creator journalists through the basic ethics of journalism, but also includes information for how they can make those ethics and credibility clear to their audience.
AI Resource: Sample language to include in AI use disclosures
This resource has tested language to help journalists disclose AI use in their journalism with a focus on human involvement and ethical standards.