When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process.
If one of your journalists writes a book about a story they have been working on or produces a documentary, highlight it. Two of WCPO’s journalists were involved in publishing a book about “Fiona the Hippo,” a local zoo animal that has gone viral. The news organization held a book signing and invited their users. More than 100 people attended the event.
