Who are the journalists?: Journalists' community investment

Themes:
  • Who are the Journalists?
    • Newsroom:
    If one of your journalists writes a book about a story they have been working on or produces a documentary, highlight it. Two of WCPO's journalists were involved in publishing a book about "Fiona the Hippo," a local zoo animal that has gone viral. The news organization held a book signing and invited their users. More than 100 people attended the event.
    If one of your journalists writes a book about a story they have been working on or produces a documentary, highlight it. Two of WCPO’s journalists were involved in publishing a book about “Fiona the Hippo,” a local zoo animal that has gone viral. The news organization held a book signing and invited their users. More than 100 people attended the event.
    If one of your journalists writes a book about a story they have been working on or produces a documentary, highlight it. Two of WCPO's journalists were involved in publishing a book about "Fiona the Hippo," a local zoo animal that has gone viral. The news organization held a book signing and invited their users. More than 100 people attended the event.
    If one of your journalists writes a book about a story they have been working on or produces a documentary, highlight it. Two of WCPO’s journalists were involved in publishing a book about “Fiona the Hippo,” a local zoo animal that has gone viral. The news organization held a book signing and invited their users. More than 100 people attended the event.
    Themes:
  • Engaging with Users
  • Who are the Journalists?
    • I wrote a few weeks ago about the importance of earning trust face to face — how looking into another person’s eyes is more likely to create an authentic connection than an online or phone interaction. I also pointed you to new Pew data, which shows that only 21 percent of Americans have ever spoken with a journalist. (And those interactions are more likely to have happened with younger, less affluent, less educated, non-white people.) More from this edition can be found here and to receive the tips in your inbox each week click here. 
    I wrote a few weeks ago about the importance of earning trust face to face — how looking into another person’s eyes is more likely to create an authentic connection than an online or phone interaction. I also pointed you to new Pew data, which shows that only 21 percent of Americans have ever spoken with a journalist. (And those interactions are more likely to have happened with younger, less affluent, less educated, non-white people.) More from this edition can be found here and to receive the tips in your inbox each week click here. 
    Themes:
  • Who are the Journalists?
    • How do you choose which stories to cover? That question is high on the list of what your audience wants to know about your work. And as we wrote in an earlier newsletter, without clear answers from you, they’re making plenty of assumptions.
    Rather than letting your audience guess about your agenda, try telling them what you’re trying to accomplish. More from this edition can be found     here and to receive the tips in your inbox each week click here. 
    How do you choose which stories to cover? That question is high on the list of what your audience wants to know about your work. And as we wrote in an earlier newsletter, without clear answers from you, they’re making plenty of assumptions.
    Rather than letting your audience guess about your agenda, try telling them what you’re trying to accomplish. More from this edition can be found here and to receive the tips in your inbox each week click here.