Why news matters
Philadelphia Inquirer explains newsroom processes
Day subscription plea during coronavirus
Philadelphia Inquirer highlights breadth of journalism
Atlanta Journal Constitution shares approach to coronavirus coverage
The Day explains why Coronavirus coverage is free
San Fransisco Chronicle talks to subscribers about covering Coronavirus
Coloradoan explains Coronavirus reporting approach
Trust Tip 52: Share your history, mission and values
Trust Tip 51: Let’s create an effective “About Us” page
Caller Times labels opinion, watchdog content
CALMatters Discusses Why News Matters
The Coloradoan Addresses Paywall
Trust Tip 5: Show the breadth of your journalism
Trust Tips 4: Use Direct Language
Sharing Mission and Explaining Journalism with Tweets
Responding to Critical Comments on Facebook
Highlight Community Connection
Taking pride in local coverage at The Coloradoan
Fresno bee advocate
What do you stand for? Can you boil it down? And do you share it with your community (in ways other than hoping they’ll find it on your website)?
Fresno watchdog story
Remind your community about your mission and purpose. Tell them you work on behalf of the public. Use specific language and strong words, like watchdog and investigation, rather than hoping those concepts are clear.