After receiving complaints and feedback that they were biased in their coverage, the Coloradoan’s content strategies Jennifer Hefty wrote a column explaining that yes, they were biased, but biased toward facts, public safety, and toward bettering the community. “In short, yes we have biases: Not of the political nature, but toward public safety and facts,” Hefty wrote in a Facebook post. Hefty’s column also went on to address questions and feedback about the newsroom’s coronavirus coverage, shedding light on their reporting process and the newsroom’s continued mission of fairness and accuracy. “Our newsroom has changed — from our physical location to how we stagger shifts to provide more coverage while working with reduced staffing. Our stories have changed — we shifted away from long-term plans to better cover the rapidly-developing pandemic,” Hefty wrote. “Two things that have not changed: Our ethical principles and our commitment to transparency with you, our readers.”
When publishing a story about a deadly accident that occurred 40 years ago, the Tampa Bay Times included a box that explained why the paper was reporting on a historical incident and how the story was reported. “The Sunshine Skyway disaster remains one of Florida’s most tragic accidents. To commemorate the 40-year anniversary, we wanted to tell the story of two men who received little recognition for their efforts. The information in this story was gathered over four months, involving multiple interviews,” the box read.
The San Francisco Chronicle demonstrated transparency by explaining their reporting process for a story about the quick expansion of food delivery services in the city. The paper included the following statement in a box that was attached to the story: “Chronicle reporters interviewed six restaurant owners and four delivery drivers for this story, and contacted 19 restaurants to confirm that their listings on delivery apps were unauthorized. In addition, a Chronicle reporter ordered food from two restaurants listed on Grubhub without their permission to see how the delivery experience would work.”
San Francisco Chronicle columnist John King included a box in one of his stories that helped explain the function of columns and how the reporting process worked. “Like the news articles that The Chronicle publishes, our columns seek to be thoroughly reported, using interviews and data to back up the writer’s observations. But columns allow writers to offer readers their own perspective on the issues they’re examining,” the box read. “John King’s columns on urban design and architecture are drawn from his exploration of the Bay Area landscape as well as research into projects; interviews with planners, designers and residents; and on-site visits.”
The San Fransisco Chronicle used a story about a lawsuit against the city to explain more of its reporting process to their readers. The paper included a box in the story that gave readers insight into how the reporting was done, including information on how many people the reporter interviewed and reminding users about the extent of the paper’s past coverage on the topic. “Reporter Carolyn Said has interviewed more than two dozen taxi drivers over the past few years about their industry’s implosion since the advent of Uber and Lyft and their struggles to pay their medallion loans. She has written several articles about this issue, also including perspectives from the Municipal Transportation Agency and the city’s taxi companies,” the box read. “Last week she met with two attorneys for the San Francisco Federal Credit Union who provided hundreds of pages of court filings from both the credit union and the city, flagging several items that they viewed as ‘smoking guns.'”
After publishing an investigative story about how certain businesses were getting tax breaks from the city, the Malheur Enterprise publisher and editor Les Zaitz wrote a column giving readers a step-by-step look at how journalist Pat Caldwell reported the story. Zaitz included information like how the reporter followed up with sources, how he verified information and how he obtained public records. “By sharing the background of how this story evolved, I hope you’ll understand the great care taken to be fair, to get the facts, and tell you something important about your local government,” Zaitz wrote. This work was done independently from Trusting News but embodies the work we do.
Saphara Harrell at the Salem Reporter wrote a first-person column about how she covered a shooting inside an Oregon Goodwill. In the column, she pulls back the curtain on her reporting by taking readers through her step-by-step process, including explaining coverage conversations she had with her editor, which public records she obtained and how she verified information from sources. This work was done independently from Trusting News but embodies the work we do.
When The Oklahoman published an investigation into the lack of regulations of midwives in the state, the paper included a video Q&A with the reporter and a written column that expanded on the paper’s reporting process. The column addressed questions such as why the paper looked into this topic in the first place, how the reporters obtained public records, and why they did not name of some families involved in the lawsuit, even though it was public information. “As investigative journalists, our job is to tell in-depth stories that make communities safer, healthier and more knowledgeable. When we invest many months in stories like this, it’s because we uncover information that we think the public needs to know and can’t find anywhere else,” the column read. This work was done independently from Trusting News but embodies the work we do.
After getting questions and complaints from readers, WEWS used clear language to explain to viewers why the numbers of people who recover from COVID-19 aren’t shared alongside the death counts in Ohio. Digital producer Ian Cross wrote a column to explain: “So to answer the question: There is no conspiracy by the media to suppress good news about the coronavirus, as some have suggested. It’s a simple matter of available data.” This work was done independently from Trusting News but embodies the work we do.
The editor of the Globe and Mail, Sylvia Stead, wrote a column explaining the paper’s policy for using anonymous sources. The column included a list of recent stories where their journalists used anonymous sources, why they felt it was necessary to include unnamed sources, and also linked to their code of conduct. “These days when some are quick to blame the messenger and cry ‘fake’ when it’s something they don’t like, it is incumbent on the media to use anonymous sources with care and to be as open as possible about that person’s background and expertise,” Stead wrote. “As the code says, the point of anonymous sources is to ‘get the fullest story possible, not to let people dodge accountability or take anonymous potshots.’” This work was done independently from Trusting News but embodies the work we do. 
The Corpus Christi (Texas) Caller-Times wrote an article explaining who they are, why they do what they do, and what the newsroom’s decision-making process is. The article included information like the newsroom’s mission, how the newsroom decides what to cover, how they use content from wire services, its process for handling corrections, as well as how the public can submit news tips. By putting all the information into one place they’ll be able to easily share the link when questions come up in the future.
When a reporter at the Burlington Free Press used an unnamed source in a story, an editor at the paper, April McCullum, wrote a column explaining the paper’s policy and why they OK’d the use of the unnamed source. McCullum listed the factors that went into the decision-making process and linked to the paper’s ethics policy. “This is not something we do lightly, ” she wrote. “After much discussion inside the newsroom, we decided that the value to the reader of this family’s perspective warranted agreeing to their request.”
To be more transparent about where opinion content comes from and who’s writing it, the editorial board at the Corpus Christi (Texas) Caller-Times put an editor’s note at the top of an opinion piece noting that the state representative was invited to write the piece, and explained why. “We invited Rep. Jeff Leach, author of Proposition 4, to write this column in response to a column by the Center for Public Policy Priorities. The CPPP, which also wrote at our invitation, opposes the proposition, as do we,” the board wrote.
Instead of leaving it up to the audience to make assumptions, the Michigan Daily used an editor’s note to explain why a story included anonymous sources. It defined what an anonymous source is, why the sources didn’t want to be identified and then linked to the newsroom’s ethics policy. “In accordance with our ethics policy (which can be found in full in our bylaws), the reporter of this article and two editors have seen the names and fraternity affiliations of our sources, as well as the evidence they provided The Daily,” the editor’s note read.
Science News created an FAQ page sharing how they report on science stories, explaining everything from their sourcing process to how they fact-check stories. “Our standards and processes are essential to what we do, and we believe they should be as transparent and accessible as the stories we publish,” the FAQ states. The top of the page also invites readers into the conversation by sharing how they can reach out with questions or suggestions.

 

A big part of what we do at the Trusting News project is help journalists talk about how we do our jobs, including how and why we make decisions. When we explain our process, we allow users to see how our story came together, why we put resources toward covering the story and why we chose to include certain people, images and words. More from this edition can be found here and to receive the tips in your inbox each week click here
How do you choose which stories to cover? That question is high on the list of what your audience wants to know about your work. And as we wrote in an earlier newsletter, without clear answers from you, they’re making plenty of assumptions.
Rather than letting your audience guess about your agenda, try telling them what you’re trying to accomplish. More from this edition can be found here and to receive the tips in your inbox each week click here
“Not available for comment.” It’s a phrase journalists often insert into stories without much thought. Sometimes it means we left messages every day for a week. And sometimes it means we texted 30 minutes before deadline. How is our audience to know the difference? More from this edition can be found here and to receive the tips in your inbox each week click here
Newsrooms get a lot of complaints about covering too much “bad news.” Too much conflict, violence, argument and devastation. In short, too many problems. Some of that comes with the territory, of course. Shining a light on a community’s challenges is a key function of journalism. But often, we try to aggressively report not just on problems but also on the people and projects working to solve them. We highlight what’s working, not just what’s broken. And when we do that, we need to clearly point it out. More from this edition can be found here and to receive the tips in your inbox each week click here
You’ve probably heard it by now: The public doesn’t know what “anonymous source” means. I experienced this firsthand while talking to a group of video game journalists several years ago. Their assumption was that when a journalist quotes someone anonymously, the journalist doesn’t know the identity of the person and has never talked to the person. I explained that in most cases the journalist knows the source’s identity, and their editor likely does as well. After explaining this, it felt like everyone had lightbulbs going off inside their heads. More from this edition can be found here and to receive the tips in your inbox each week click here.
KCRG decided to explain to users how it was going to cover President Donald Trump's use of profanity to describe some third-world countries.
KCRG decided to explain to users how it was going to cover President Donald Trump’s use of profanity to describe some third-world countries. In the opinion piece, a news manager explains how they are going to cover the story differently than other media organizations, by focusing on the “why” and not the reactionary soundbites. This post allowed the newsroom to explain its news values and set itself apart from “the media,” a group that when lumped together can often be criticized and distrusted. KCRG also shared the post on Facebook and asked for feedback on how they chose to cover the story.
KCRG decided to explain to users how it was going to cover President Donald Trump's use of profanity to describe some third-world countries.
KCRG decided to explain to users how it was going to cover President Donald Trump’s use of profanity to describe some third-world countries. In the opinion piece, a news manager explains how they are going to cover the story differently than other media organizations, by focusing on the “why” and not the reactionary soundbites. This post allowed the newsroom to explain its news values and set itself apart from “the media,” a group that when lumped together can often be criticized and distrusted. KCRG also shared the post on Facebook and asked for feedback on how they chose to cover the story.
When two opposing groups held rallies on the same day, the Jefferson City News Tribune took the opportunity to show users how they try to be balanced in their reporting. They published two articles (one about each rally) and then added a note at the top of each story linking to the story about the opposing rally. The analytics showed people were navigating to the stories from the link on the opposing story, in some cases.
When two opposing groups held rallies on the same day, the Jefferson City News Tribune took the opportunity to show users how they try to be balanced in their reporting. They published two articles (one about each rally) and then added a note at the top of each story linking to the story about the opposing rally. The analytics showed people were navigating to the stories from the link on the opposing story, in some cases.
The Jefferson City News Tribune used a pull-out box to highlight the variety of coverage and different perspectives included in their stories about an issue. The news organization addressed that the story was about an issue people have mixed feelings about. They then explained what the current article was going to highlight and focus on and then linked to stories that provided a different perspective. They also linked to opinion pieces about the topic.
The Jefferson City News Tribune used a pull-out box to highlight the variety of coverage and different perspectives included in their stories about an issue. The news organization addressed that the story was about an issue people have mixed feelings about. They then explained what the current article was going to highlight and focus on and then linked to stories that provided a different perspective. They also linked to opinion pieces about the topic.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how "balanced and accurate reporting" was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how “balanced and accurate reporting” was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.
To highlight their push for including multiple perspectives in stories, WITF added the following to the top of some web stories: "WITF strives to provide nuanced perspectives from the most authoritative sources. We are on the lookout for biases or assumptions in our own work, and we invite you to point out any we may have missed. Contact us on our Trusting News page."
To highlight their push for including multiple perspectives in stories, WITF added the following to the top of some web stories: “WITF strives to provide nuanced perspectives from the most authoritative sources. We are on the lookout for biases or assumptions in our own work, and we invite you to point out any we may have missed. Contact us on our Trusting News page.”
The Virginian-Pilot wrote a story explaining what an anonymous source is and isn't. They discussed when they may use anonymous sources and also explained why you will not see them use them that often.
The Virginian-Pilot wrote a story explaining what an anonymous source is and isn’t. They discussed when they may use anonymous sources and also explained why you will not see them use them that often.
Screenshot from communityimpact.com, reading: Editor’s note: Community Impact Newspaper has been following the paid sick leave issue since the city began gathering input for a potential citywide ordinance. Throughout Community Impact Newspaper‘s reporting, viewpoints from all sides of the issue have been expressed. Please click this link to find all previous coverage on this issue.
Balanced reporting can happen over time, but readers don’t always see the full breadth of your coverage. An editor’s note can draw attention to the wide variety of sources you’ve interviewed—and highlight your promise to keep sharing a range of perspectives.
Newsy Native Americans
627 likes on a comment! Look for opportunities to explain your process, especially when you see commenters asking questions about it. This comment shows a thoughtfulness behind word choices that not all news consumers would assume journalists have. This example also shows the value of staying involved in the conversations we host and participating in them.