Theme: Engage authentically• Strategy: Host conversation• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Link share Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Link share Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Link share Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Link share Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Link share Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: A Plus Type of post: Still image Followers: 200,000+ What do you hope your stories help people do? Make an image out of it. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: A Plus Type of post: Live video Followers: 200,000+ Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Write in a way that demonstrates your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Also, invite people into your reporting process. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Still image Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fort Collins Coloradoan Type of post: Boosted post, Link share Followers: Less than 50,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Video Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Fort Collins Coloradoan Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Comment interaction, Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Text only Followers: Less than 50,000 Look for opportunities to productively challenge trollish comments or make statements about civility. It respects the participation of the more constructive commenters. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Demonstrate your commitment to and relationship with your community. Link to original post Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Still image Followers: Less than 50,000 Writing informally, with some personality, can encourage people to interact. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users value being a source of information for their friends. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Enid News and Eagle Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Comment interaction Followers: 50,000 to 200,000 Look for opportunities to productively challenge trollish comments. It respects the participation of the more constructive commenters. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Inviting users to tag friends can be an effective way to encouraging sharing. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 Make time to fact-check or weigh in on comments. Prevent false statements from going unchallenged. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Comment interaction, Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 When appropriate, write with humanity, in a way that acknowledges your users’ feelings around a topic. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 If you pose a question, try getting right to the point. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful, Steal this idea Newsroom: Fresno Bee Type of post: Link share Followers: 50,000 to 200,000 3,500+ shares. Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 Ask for your community’s help in your reporting process. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Still image Followers: 50,000 to 200,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Boosted post, Link share Followers: 50,000 to 200,000 Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Live video Followers: 50,000 to 200,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: Fort Worth Star Telegram Type of post: Album Followers: 50,000 to 200,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Fort Worth Star Telegram Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Explicitly state the impact of your work. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Comment interaction, Link share Followers: Less than 50,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Herald Tribune Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some users especially value sharing what is perceived as good news. Consider writing in a way that emphasizes that angle. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Shares are often highest when information is seen as being in the public interest. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Live video Followers: 50,000 to 200,000 If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Kansas City Star Type of post: Link share Followers: 50,000 to 200,000 Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful, Steal this idea Newsroom: KLRU Followers: Less than 50,000 KLRU created a Facebook group for community conversation. Consider how you could invite people to interact with your journalists and with each other in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Still image Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Invite and value interaction Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions or values. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: KLRU Type of post: Live video Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Gif Followers: Less than 50,000 Try hosting conversations without a link attached. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: KLRU Type of post: Boosted post, Video Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Live video Followers: 200,000+ If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Link to original post Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human• Strategy: Share your story process• Strategy: Tell your story Editor's observation: Especially successful, Steal this idea Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ 627 likes on a comment! Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Boosted post, Video Followers: 200,000+ When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic. Link to original post Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Interact like a human Editor's observation: Especially successful Newsroom: Newsy Type of post: Comment interaction, Video Followers: 200,000+ Look for opportunities to explain your storytelling approaches. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Still image Followers: Less than 50,000 Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Video Followers: Less than 50,000 Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful Newsroom: Ogden Standard Examiner Type of post: Link share Followers: Less than 50,000 Find a way to share quality reader responses, and you’re likely to get more of them. Link to original post Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Host conversation Editor's observation: Especially successful, Steal this idea Newsroom: Ogden Standard Examiner Type of post: Comment interaction, Still image Followers: Less than 50,000 Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Demonstrate how your values reflect your mission or your relationship to your community. Link to original post Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value as stand-alone post• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Point out your staff members’ expertise. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Still image Followers: Less than 50,000 Invite people to learn more about or interact with your brand or your journalists in a new way. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: Religion News Service Type of post: Video Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Video Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Demonstrate your mission or your relationship to your community. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Engage authentically• Strategy: Share yourselves and your process Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Still image Followers: Less than 50,000 Invite people to get to know your journalists as people or neighbors. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Explicitly state what gives your brand or your staff members credibility. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc. Link to original post Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Share your value with content• Strategy: Tell your story Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc. Link to original post Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
Theme: Deploy your fans Editor's observation: Especially successful Newsroom: St. Louis Magazine Type of post: Link share Followers: Less than 50,000 Users often like to share things that are consistent with their values. It helps them build their social media persona. Link to original post Theme: Engage authentically
