Discussing diversity issues and working to produce news coverage that more accurately reflects and depicts what is happening in your community can be a daunting task. While this work isn’t easy, at Trusting News, we believe it’s essential if you want to build trust with your community, engage with them and keep them informed through […]
Talking publicly about diversity issues can be challenging. But, as with anything journalists do, actions and intentions (especially good ones) are likely to go unnoticed by news consumers.
Listening is a crucial component when it comes to building new audiences. We have research that shows this, but it also makes sense: If journalists want to provide coverage that is relevant and useful to people they aren’t already effectively reaching, they have to first take the time to get a sense of what those people […]
Through the Leap innovation training program, The International Center for Journalists and Trusting News challenged journalists to answer this question: What can we build to increase trust in journalism now — and ensure misinformation and polarization do not find a foothold in future spaces?
If newsrooms can avoid polarizing writing and editing choices, they may be able to retain and attract more readers from the full political spectrum. That’s the thinking behind a resource Trusting News has been testing and refining.
At Trusting News we wanted to see how journalists would feel after committing to using a depolarizing lens with some of their coverage for two months. Here’s what we learned: At Trusting News we rely on newsroom partners as we craft advice for journalists who want to build trust with the people they aim to […]
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will automatically help them earn the trust of and reach their […]
Instead of keeping all of your election planning and decision-making internal, share what you are doing publicly. Explain the focus of your stories, discuss what issues and races you are prioritizing and why, and talk about the goals of your overall coverage.
Leigh Wright, an associate professor of journalism at Murray State University, worked with students to explain their reporting process by recording short audio clips and embedding them at the top of their stories.
After noticing an uptick of inappropriate comments, personal attacks and misinformation on COVID-19-related Facebook posts, a team at the Keene Sentinel — James Rinker, the digital community engagement journalist, and Cecily Weisburgh, an executive editor — made the decision that it was time to disable comments on posts related to the pandemic.
The work of journalists is telling other people’s stories. It’s what we do every day. Why then are we so uncomfortable telling our own stories? Maybe it’s because we learned in journalism school that it’s not about us, but about our subjects and our readers instead. Maybe we’re just shy. (I’ve heard from many of […]
If you’re a journalist who has faced criticism about national coverage published in your new products but not produced by your journalists, you’re not alone. Far from it, actually. We regularly hear from local newsrooms frustrated and overwhelmed by complaints related to the wire coverage they publish. Some local newsrooms we work with have said […]
It may sound simple enough: Tell your audience who you are and what you value. But for some reason, journalists and newsrooms find themselves either struggling to put those explanations into words or burying them somewhere on their website where few people find them. Two newsrooms of Radio Free Europe/Radio Liberty (a large, international news organization) wanted […]
We know from user research that news consumers value depth. We also know that people say they want to see evidence of fair reporting and thoughtful decision-making.
When journalists tell stories through visuals, there are a lot of options for where to turn. There are also a variety of ways to capture a photo, edit a video, and share visual content. The bottom line: A lot of decisions are made by journalists and newsrooms related to the types of visual content they […]
Research with WCPO helped unlock insights into how TV news stations could rebuild trust with their audience by having them attend a morning TV news meeting.
When journalists practice transparency around their processes, their goals and their values, news consumers tend to respond positively. Sometimes, they even spend more money on journalism. That’s the case with an experiment we ran this summer with PolitiFact. We divided the audience of their weekly email newsletter into segments to test two things: In both […]
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel oversimplified and placed into one-size-fits-all categories. This can be true for organizations people belong to, for religious groups, for different opinions, for causes people support, for racial groups, for age groups, for ethnic groups, etc. Rather than painting complex, nuanced pictures of […]
How Ju-Don Marshall and staff at WFAE in Charlotte have helped turn the station’s operations around to be an engagement-centered newsroom.
This post was written by Newsroom partner Jennifer Hefty. Most of us have heard the chorus. You know the one I’m talking about. “How could this article be so biased?” “How could they get x, y, and z so wrong?” “Why are these reporters insisting on dividing us instead of bringing us together?” “Clearly, these […]
How one newsroom’s audience survey revealed public misunderstandings, frustrations, and curiosity about the newspaper.
Here’s how partner station WCPO got on the record about the changes they made to their mugshot policy with their audience — on air and online.
Research by Trusting News and the Center for Media Engagement found that TV newsrooms can build trust with their audiences by explaining why a story is covered.
Here’s how Mike Canan at WCPO hosts AMAs (also called ask me anythings) with their station’s TV viewers on Facebook.
How one investigative newsroom team strategically employed ‘trust nuggets’ to inject transparency into their stories and build trust.