How newsrooms can better explain (and sometimes edit) wire coverage while being transparent with their audiences

If you’re a journalist who has faced criticism about national coverage published in your new products but not produced by your journalists, you’re not alone. Far from it, actually. We regularly hear from local newsrooms frustrated and overwhelmed by complaints related to the wire coverage they publish. Some local newsrooms we work with have said […]

How a large global newsroom is building trust using video, surveys, Facebook and more

It may sound simple enough: Tell your audience who you are and what you value. But for some reason, journalists and newsrooms find themselves either struggling to put those explanations into words or burying them somewhere on their website where few people find them. Two newsrooms of Radio Free Europe/Radio Liberty (a large, international news organization) wanted […]

Build trust with your photos and videos

When journalists tell stories through visuals, there are a lot of options for where to turn. There are also a variety of ways to capture a photo, edit a video, and share visual content. The bottom line: A lot of decisions are made by journalists and newsrooms related to the types of visual content they […]

Polarizing, oversimplified reporting causes mistrust. Let’s work on that.

Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel oversimplified and placed into one-size-fits-all categories. This can be true for organizations people belong to, for religious groups, for different opinions, for causes people support, for racial groups, for age groups, for ethnic groups, etc. Rather than painting complex, nuanced pictures of […]