More people get news from TV than from radio or print. And when it comes to access to news across diverse communities, it’s also true that local TV is more preferred by people of color in the U.S. than newspapers or digital-first local news. It’s free, and it’s widely available. Thanks to research, we know TV newsrooms can […]
Newsletter
Use video to explain ballot initiatives and candidate viewpoints
Think about the election reporting you produce or consume. It probably contains information about a ballot initiative or a candidate’s views on a topic, but do you ever notice how those explanations are often woven throughout stories? They’re sandwiched between quotes and part of a larger narrative we’re telling. That’s not always bad, of course. […]
Copy PolitiFact’s approach to building trust with casual users
Something we remind newsrooms of often is that the majority of people who interact with your news are likely very casual news consumers who see just a small fraction of the work you do. You may be part of a mission-driven, ethical newsroom that regularly has internal discussions about how to provide fair, accurate coverage. But […]
Use viral photos as a chance to explain visuals
Lots of people question whether the images they see online are real or not. These concerns are not new, but with the rise of AI, this uncertainty around legitimacy has only increased. Just a few weeks ago, Kate Middleton’s altered family photo fanned major online conspiracies and a slew of misinformation about what was going on with the […]
How journalists can better understand, confront news avoidance
We’re announcing a new opportunity for journalists to confront news avoidance this spring working alongside a cohort of newsrooms
How newsrooms can use a checklist to avoid polarization in political coverage
Some of these Advancing Democracy newsrooms used the checklist while covering the election and politics in late 2023. The journalists were asked to take notes on which stories they used the checklist for and answer questions about any changes they made related to sourcing, language (in the story and headline) and story framing.
Replicate The NYT’s new staff bios with this guide
The New York Times is getting industry attention after announcing the rollout of their new staff bio pages, which they call “enhanced bios.” The accolades they are receiving are rightfully deserved: These bios do a great job of highlighting both the ethics and expertise of their journalists, as well as show the humanity and mission behind their […]
Explain your election coverage goals with a mission statement and FAQ page
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
Counter news fatigue by explaining the value behind your journalism
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
Ask your colleagues to weigh in on your stories
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
Use these checklists to start (or level up) your trust building
The start of a new year usually is accompanied by a slew of new priorities, KPIs and goals for newsrooms. On top of that, it’s an election year. We know there are many things (rightfully) demanding priority and your attention. As journalists who care about building trust but who might be feeling strapped for time, we want […]
How we worked alongside you to build trust this year
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
Trust Tips 247: Ask your audience what type of climate coverage would be most useful
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
Trust Tips 245: How to build trust in your coverage of conflict and war
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
Trust Tips 246: Make your reporting on guns less polarizing
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
Trust Tips 244: Explain what sets your coverage apart with your “About Us” page
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
