Remind your community about your mission and purpose. Tell them you work on behalf of the public. Use specific language and strong words, like watchdog and investigation, rather than hoping those concepts are clear.
Share your value with content
Fresno reporter prep sports
Fresno reporter music authority
WCPO addicts 911
WCPO addiction story
WCPO subway column
WCPO transmitter live
WCPO heroin board
WCPO graphic novel
WCPO Baton Rouge reporter
A Plus presidency video
A Plus misfit models
A Plus Saul intro
A Plus Norway fashion
A Plus Saul united link
A Plus Saul freedom
A Plus police video
A Plus Tanzania
A Plus hospital gowns
A Plus teen pregnancy
A Plus eating disorders
Enid fire explanation
Enid textcaster
Enid good news imaging
Enid earthquake series
Enid earthquake explanation
Newsy Trump coverage
Look for chances to tie individual coverage to your organization’s mission. In this case, Newsy didn’t just share a fact check. They used the words “fact check” to make sure the point came across, and they reinforced their core principles.