Most recent posts
How Correio Sabiá engaged readers in conversations about AI
Part of public service journalism is identifying your audience’s information needs and finding...
Go beyond AI use disclosures and policies to build trust
We know people are skeptical about journalists using AI. That’s why, in the past few weeks of...
Deadline extended: Apply to join new paid Trusting News initiatives focused on educating the public about AI
Our research shows that people want to be educated about AI and that they would welcome that...
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Newsroom case studies
How one investigative news team explained their goals, mission and reporting process
We know from user research that news consumers value depth. We also know that people say...
Build trust with your photos and videos
When journalists tell stories through visuals, there are a lot of options for where to turn. There...
Here’s what people with low trust in news learned attending a morning TV news meeting
At Trusting News we know audiences notice what stories get covered by news organizations...
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Trust Tips newsletter
Explain the relevance of national issues (and invite people’s input)
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The bombardment...
Here’s the public’s wish list for trust. Let’s get busy.
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Each year, the...
If you’re changing practices around naming sources, tell your audience
We’re hearing from journalists who say it’s becoming harder to get sources — especially government...
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Research
New research shows how journalists can connect with conservatives and right-leaning audiences
At Trusting News, rather than accepting distrust in journalism, we work to better understand it so...
Journalists, hold yourself accountable for earning the trust of BIPOC communities. This rubric will help.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable...
Here’s what a newsroom survey reveals about the public’s confusion, frustration and trust
There’s a lot of public confusion around how we as journalists do our job. But the good news is...
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Resources
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