Most recent posts
Ask your audience these questions about your use of AI
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Connect immigration coverage to democratic principles
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here.Many people have...
Use a handout to introduce yourself to the community
Even if you’ve worked as a journalist in your community or on your beat for a long time, I...
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Newsroom case studies
How one investigative news team explained their goals, mission and reporting process
We know from user research that news consumers value depth. We also know that people say...
Build trust with your photos and videos
When journalists tell stories through visuals, there are a lot of options for where to turn. There...
Here’s what people with low trust in news learned attending a morning TV news meeting
At Trusting News we know audiences notice what stories get covered by news organizations...
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Trust Tips newsletter
See two ways journalists showed their process with Kirk coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. We know sharing...
Host staff conversations about how you cover tough issues
Over the last two editions of Trust Tips, we’ve talked about how to build connections and trust...
Survey your staff about internal culture and trust
It’s probably fair to say that journalists value candor. We ask other people to tell us the truth,...
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Research
New research shows how journalists can connect with conservatives and right-leaning audiences
At Trusting News, rather than accepting distrust in journalism, we work to better understand it so...
Journalists, hold yourself accountable for earning the trust of BIPOC communities. This rubric will help.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable...
Here’s what a newsroom survey reveals about the public’s confusion, frustration and trust
There’s a lot of public confusion around how we as journalists do our job. But the good news is...
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Resources
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