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Build staff connections and respect
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here.You know...
Who can you trust? Why we’re helping creator journalists signal credibility
As trust in traditional news sources declines and general news avoidance increases, more and more...
We were Zoombombed. Here’s what you can learn from our experience.
During a virtual training Trusting News hosted on Aug. 19 on how journalists can cover health...
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Newsroom case studies
Define and share your mission for covering the election
This post will continue to be updated with new examples. Does your audience know about your goals...
How journalism students are using audio boxes to explain their reporting process
At Trusting News, one of the key strategies we help newsrooms with is explaining their reporting...
Why the Keene Sentinel disabled commenting on certain Facebook posts
It’s all too common for comment sections connected to news stories — on their own platforms and on...
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Trust Tips newsletter
Disclose AI use (even if it hurts trust)
We’re excited to share we have new research about how audiences are responding to AI use in news....
Engage with your audience before, during and after you use AI
We’re excited to share we have new research about how audiences are responding to AI use in news....
When interviewing for jobs, ask these questions about newsroom culture
How does who we are as human beings show up in our journalism — and in our newsroom...
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Research
Research insights: What we learned testing an anti-polarization checklist with news consumers
This post was written by Trusting News research partners Joshua...
Advice from journalists: Why and how we’re depolarizing our news
At Trusting News we wanted to see how journalists would feel after committing to using a...
Here’s what people with low trust in news learned attending a morning TV news meeting
At Trusting News we know audiences notice what stories get covered by news organizations...
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Resources
Journalists, hold yourself accountable for earning the trust of BIPOC communities. This rubric will help.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable when it comes to demonstrating credibility and earning trust with a community. They include doing a better job explaining journalism ethics, a newsroom’s mission, funding,...












