Most recent posts
Trusting News’ book ‘The Transparency Imperative’ is now available
As recipients of the 2026 Brown Democracy Medal from the McCourtney Institute for Democracy at...
Use social video to show your credibility
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Why should...
Show how audience input has influenced your coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The...
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Newsroom case studies
How an ecosystem approach to change in local news is benefitting news consumers in Oklahoma
Today’s local news landscape is complicated and messy, and a lot of words are being written about...
How trustworthy is your newsroom? Use this audit to find out
Most mission-driven journalists care a lot about being seen as a trusted, credible source of...
How newsrooms can use a checklist to avoid polarization in political coverage
Polarizing narratives in news coverage can lead to distrust and news avoidance. This is especially...
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Trust Tips newsletter
Use social video to show your credibility
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Why should...
Show how audience input has influenced your coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The...
Explain how you’ll cover campaign rallies and stops fairly
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. A few...
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Research
Asking audiences for money? Here is how to make a stronger case
By Volha KananovichAssociate professor, Appalachian State University Local newsrooms ask people...
Apply now: Creator journalists, get $4,000 to test transparency with your audience
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Trusting...
AI literacy content builds trust and engagement across audiences
People have mixed feelings about artificial intelligence. Many people are skeptical, worried or...
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Resources
Trusting News AI Resource: Use these questions to see what your news consumers think about AI
Using AI? Use these questions to check in with your audience about how they feel about your AI use
Trusting News AI Resource: Spotting and disclosing AI in news content you don’t control
If a news consumer suspects AI use in content published on your website, in your newsletter, on your social feeds or on-air, they will associate that with you — whether it was from an outside vendor or your in-house team.
Trusting News offering real-time support to help newsrooms respond to election misinformation
Thanks to support from the Knight Election Hub, Trusting News is offering journalists real-time support to respond to public perceptions and misassumptions about your election coverage and voting processes.