Most recent posts
AI literacy content builds trust and engagement across audiences
People have mixed feelings about artificial intelligence. Many people are skeptical, worried or...
Detail how you tried to reach a source — and their response
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “Calls...
New research: News avoidance of LGBTQ+ communities and coverage
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. What does...
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Newsroom case studies
How an ecosystem approach to change in local news is benefitting news consumers in Oklahoma
Today’s local news landscape is complicated and messy, and a lot of words are being written about...
How trustworthy is your newsroom? Use this audit to find out
Most mission-driven journalists care a lot about being seen as a trusted, credible source of...
How newsrooms can use a checklist to avoid polarization in political coverage
Polarizing narratives in news coverage can lead to distrust and news avoidance. This is especially...
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Trust Tips newsletter
Detail how you tried to reach a source — and their response
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “Calls...
Provide on-ramps to terminology describing trans people
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The words...
Get more out of your engagement events
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. “That really...
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Research
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
Reflections from journalists: What we learned talking about news avoidance and LGBTQ+ coverage
This post was written by Trusting News research partner Patrick R. Johnson. Johnson, Ph.D., MJE,...
Meet the 10 newsrooms testing AI disclosures alongside Trusting News
Trusting News is excited to announce the 10 newsrooms participating in research and...
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Resources
Trusting News AI Resource: Use these questions to see what your news consumers think about AI
Using AI? Use these questions to check in with your audience about how they feel about your AI use
Trusting News AI Resource: Spotting and disclosing AI in news content you don’t control
If a news consumer suspects AI use in content published on your website, in your newsletter, on your social feeds or on-air, they will associate that with you — whether it was from an outside vendor or your in-house team.
Trusting News offering real-time support to help newsrooms respond to election misinformation
Thanks to support from the Knight Election Hub, Trusting News is offering journalists real-time support to respond to public perceptions and misassumptions about your election coverage and voting processes.