Most recent posts
Listen to what the public says about journalism ethics
Audiences may not always know the details of journalism’s ethics, but they have clear expectations...
Help us build ethics standards made for creators
For the first time, more Americans get news from social media than from any other source, and...
Meet the 10 creator journalists selected to join Trusting News’ Creator Credibility Cohort
Trusting News is excited to share the creator journalists selected to participate in a research...
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Newsroom case studies
How an ecosystem approach to change in local news is benefitting news consumers in Oklahoma
Today’s local news landscape is complicated and messy, and a lot of words are being written about...
How trustworthy is your newsroom? Use this audit to find out
Most mission-driven journalists care a lot about being seen as a trusted, credible source of...
How newsrooms can use a checklist to avoid polarization in political coverage
Polarizing narratives in news coverage can lead to distrust and news avoidance. This is especially...
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Trust Tips newsletter
Let people know you have standards (on every story!)
If someone questions the ethics and motivation behind your coverage, how easy would it be for them...
Creator’s AI controversy is a reminder to talk openly
You may have seen the story circling last week about popular science and education content creator...
Asking audiences for money? Here is how to make a stronger case
By Volha KananovichAssociate professor, Appalachian State University Local newsrooms ask people...
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Research
Apply now: Creator journalists, get $4,000 to test transparency with your audience
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Trusting...
AI literacy content builds trust and engagement across audiences
People have mixed feelings about artificial intelligence. Many people are skeptical, worried or...
AI research with LMA newsrooms’ audiences reinforces need for transparency
For a year and a half, Trusting News has been working with newsrooms to learn how audiences...
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Resources
Trusting News AI Resource: Use these questions to see what your news consumers think about AI
Using AI? Use these questions to check in with your audience about how they feel about your AI use
Trusting News AI Resource: Spotting and disclosing AI in news content you don’t control
If a news consumer suspects AI use in content published on your website, in your newsletter, on your social feeds or on-air, they will associate that with you — whether it was from an outside vendor or your in-house team.
Trusting News offering real-time support to help newsrooms respond to election misinformation
Thanks to support from the Knight Election Hub, Trusting News is offering journalists real-time support to respond to public perceptions and misassumptions about your election coverage and voting processes.