Most recent posts
Engage with your audience before, during and after you use AI
We’re excited to share we have new research about how audiences are responding to AI use in news....
AI Resource: Sample language to include in AI use disclosures
Research shows news consumers want to know when AI was used in news. When asked what they want to...
New research: How AI disclosures in news help — and also hurt — trust with audiences
News consumers are skeptical, uncomfortable and worried about AI, and many people bring those...
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Newsroom case studies
‘More complete and relatable:’ What research finds about how a TV newsroom can earn trust on air
At Trusting News, we’re often asked by newsrooms how we know our strategies work. And it’s an...
I do Q&As with viewers on Facebook, and here’s why it’s worth it
Ask Me Anything. That last word is a little daunting — especially if you are a newsroom leader....
Investigative team’s “trust nuggets” inject transparency into long stories
One thing journalists have gotten better about over the years is writing “behind the story” pieces...
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Trust Tips newsletter
Journalists, collaborate to better understand your community
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Listening...
Rethink some word choices to be more hearable
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. At a...
Explain where story ideas come from
When journalists ask the public for feedback, one question just about always appears on the list...
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Research
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Resources
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