The Gazette used Twitter to remind users of its mission. While sharing a link to a story about opioid abuse, the news team explained why they covered the topic from a particular angle and reminded users part of their mission is to "look for solutions facing Iowa."
The Gazette used Twitter to remind users of its mission. While sharing a link to a story about opioid abuse, the news team explained why they covered the topic from a particular angle and reminded users part of their mission is to “look for solutions facing Iowa.”
News consumers are hungry for stories that emphasize what’s going well in the world, not just those that point out problems. As part of the Solutions Journalism Network, Alaska Public Media is explicitly telling their audience when a story focuses on solutions. In this example, an italicized note at the top of a story explains what that means and links back to more stories about solutions, along with a feedback form.
As part of its Solutions Journalism Network work, The Hechinger Report experimented with ways to demonstrate that reporting on solutions matches the organization’s values. Here is one newsletter A/B test. The staff wrote two different invitations for readers to consume a story about how well education is preparing students for a changing labor force. Half the audience got this example, which included a paragraph focusing on the solutions frame. The click-through rate on this version was 15% higher than on a traditional version.
In this post, The Hechinger Report demonstrates that it understands its audience well enough to know what it wants. Readers have a desire to read stories that make them feel good about the world, and this story (done through the Solutions Journalism Network) meets that need.
News consumers are hungry for stories that emphasize what’s going well in the world, not just those that point out problems. As part of the Solutions Journalism Network, Alaska Public Media is explicitly telling their audience when a story focuses on solutions. This tweet focuses on the contrast between examining problems and solutions.