USA TODAY responds to reader feedback

Published on November 22, 2019 by Mollie Muchna | Reading Time: < 1 minute

Asking for feedback can be a great way to let your audience know you’re working to provide them with the best information. During Hurricane Dorian, reporter Eve Samples with the USA TODAY Network sent out a weather newsletter to readers in nine markets in the southeast region. She included a survey in each newsletter and ended up receiving hundreds of positive responses from readers. Some of the feedback included: “What I am seeing here is very helpful” and “I feel a part of this community and your newspaper keeps me well informed. Thank you.” At the top of the next weather article, she reiterated the journalist’s commitment to the community and followed up by thanking readers for their feedback and comments. USA TODAY is a Trusting News partner but this work was done independently from Trusting News.

Mollie Muchna

mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.