What do you stand for? Can you boil it down? And do you share it with your community (in ways other than hoping they’ll find it on your website)?
Remind your community about your mission and purpose. Tell them you work on behalf of the public. Use specific language and strong words, like watchdog and investigation, rather than hoping those concepts are clear.
The Enid newsroom has a story to tell about how long the paper has been a part of the community’s life.