Trust Tip #89: Prepare your audience for what to expect on Election Day (and beyond)

Published on October 14, 2020August 10, 2021 by Mollie Muchna | Reading Time: < 1 minute

No one is expecting things to be “normal” for the remainder of 2020, and the upcoming election is no exception. As I talk to friends and family, they have a lot of anxiety and concerns ahead of Election Day due to all the unknowns surrounding it. And it makes sense — this election looks very different from previous elections. As journalists, we obviously can’t quell all unknowns. (Wouldn’t it be nice if we could have some future vision, though?) But what we can do is help manage our audience’s expectations for election night and beyond. *More from this edition can be found here and to receive the tips in your inbox each week click here*

Mollie Muchna

mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.