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Don’t just ask for support. Explain your value.

by Joy Mayer | March 23, 2026 | New posts, Newsletter | 0 Comments

No controlling interests. No billionaire bias. That's how WUWM is telling the story of its value to its community in a new campaign.

Use our survey to make election coverage more relevant

by Mollie Muchna | March 18, 2026 | New posts, Newsletter | 0 Comments

If someone has an incorrect assumption about your work, what’s your counter narrative? Where are you on the record about how you operate?

Copy this FAQ template to explain your reporting

by Mollie Muchna | March 10, 2026 | New posts, Newsletter | 0 Comments

If someone has an incorrect assumption about your work, what’s your counter narrative? Where are you on the record about how you operate?

Use a quick video to show why you’re trustworthy

by Lynn Walsh | March 3, 2026 | New posts, Newsletter | 0 Comments

Sure, you should update your About page. But a more engaging way to get on the record about your credibility and qualifications could be a vertical video.

Help people ‘do their own research’

by Joy Mayer | February 24, 2026 | New posts, Newsletter | 0 Comments

Journalists could better equip people to investigate the facts and differentiate trustworthy news from misinformation. Find out how.

Build trust and connection by thinking beyond facts

by Allen Arthur, Solutions Journalism | February 18, 2026 | New posts, Newsletter | 0 Comments

It's becoming increasingly difficult for people to tell what is true online. As journalists, we have a responsibility to help our audience.

Want to reach beyond your newsroom’s bubble and biases? Apply for free training and coaching

by Joy Mayer | February 16, 2026 | New posts | 0 Comments

This training will help journalists recognize how their own perspectives and biases show up in their work and how to reach audiences across a broader range of worldviews and experiences.

Republish this checklist for identifying credible creators

by Mollie Muchna | February 10, 2026 | New posts, Newsletter | 0 Comments

It's becoming increasingly difficult for people to tell what is true online. As journalists, we have a responsibility to help our audience.

Congratulations to the 2026 Advancing Democracy Innovation Fund Recipients

by Trusting News | February 10, 2026 | New posts | 0 Comments

Congratulations to the first 11 grantees that are charting new paths forward

Answer your community’s questions about AI

by Lynn Walsh | February 3, 2026 | New posts, Newsletter | 0 Comments

People want journalists to teach them about AI: how it works, what it can help them with and how to spot it

No controlling interests. No billionaire bias.

Don’t just ask for support. Explain your value.

by Joy Mayer | March 23, 2026 | New posts, Newsletter | 0 Comments

No controlling interests. No billionaire bias. That's how WUWM is telling the story of its value to its community in a new campaign.

Use our survey to make election coverage more relevant

by Mollie Muchna | March 18, 2026 | New posts, Newsletter | 0 Comments

If someone has an incorrect assumption about your work, what’s your counter narrative? Where are you on the record about how you operate?

Copy this FAQ template to explain your reporting

by Mollie Muchna | March 10, 2026 | New posts, Newsletter | 0 Comments

If someone has an incorrect assumption about your work, what’s your counter narrative? Where are you on the record about how you operate?

Ashlyn Lipori-Russie explains her background and credentials.

Use a quick video to show why you’re trustworthy

by Lynn Walsh | March 3, 2026 | New posts, Newsletter | 0 Comments

Sure, you should update your About page. But a more engaging way to get on the record about your credibility and qualifications could be a vertical video.

Help people ‘do their own research’

by Joy Mayer | February 24, 2026 | New posts, Newsletter | 0 Comments

Journalists could better equip people to investigate the facts and differentiate trustworthy news from misinformation. Find out how.

Build trust and connection by thinking beyond facts

by Allen Arthur, Solutions Journalism | February 18, 2026 | New posts, Newsletter | 0 Comments

It's becoming increasingly difficult for people to tell what is true online. As journalists, we have a responsibility to help our audience.

Want to reach beyond your newsroom’s bubble and biases? Apply for free training and coaching

by Joy Mayer | February 16, 2026 | New posts | 0 Comments

This training will help journalists recognize how their own perspectives and biases show up in their work and how to reach audiences across a broader range of worldviews and experiences.