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Diversify who you frame as an ‘expert’

by Joy Mayer | April 7, 2026 | New posts, Newsletter | 0 Comments

When journalists label someone an expert, they send a signal about who they trust, and who they expect the audience to trust as well.

Describe a healthy local news diet (maybe for Local News Day next week!)

by Mollie Muchna | April 1, 2026 | New posts, Newsletter | 0 Comments

If our goal is to be a public service, what better way to be of service than by directly helping our audience get smarter about their news consumption — both of our own products and of others.

Humility, bias and pluralism: the Trusting News approach

by Joy Mayer | March 28, 2026 | New posts | 0 Comments

Take a walk through how our work with journalists and researchers has expanded and evolved.

Meet Trusting News’ 2026 journalist advisory committee

by Trusting News | March 27, 2026 | New posts | 0 Comments

Meet the 10 journalists on Trusting News' 2026 journalist advisory committee.

Don’t just ask for support. Explain your value.

by Joy Mayer | March 23, 2026 | New posts, Newsletter | 0 Comments

No controlling interests. No billionaire bias. That's how WUWM is telling the story of its value to its community in a new campaign.

Use our survey to make election coverage more relevant

by Mollie Muchna | March 18, 2026 | New posts, Newsletter | 0 Comments

Before you lay out your election coverage plans, first ask your audience how we can be useful to them

Copy this FAQ template to explain your reporting

by Mollie Muchna | March 10, 2026 | New posts, Newsletter | 0 Comments

If someone has an incorrect assumption about your work, what’s your counter narrative? Where are you on the record about how you operate?

Use a quick video to show why you’re trustworthy

by Lynn Walsh | March 3, 2026 | New posts, Newsletter | 0 Comments

Sure, you should update your About page. But a more engaging way to get on the record about your credibility and qualifications could be a vertical video.

Help people ‘do their own research’

by Joy Mayer | February 24, 2026 | New posts, Newsletter | 0 Comments

Journalists could better equip people to investigate the facts and differentiate trustworthy news from misinformation. Find out how.

Build trust and connection by thinking beyond facts

by Allen Arthur, Solutions Journalism | February 18, 2026 | New posts, Newsletter | 0 Comments

It's becoming increasingly difficult for people to tell what is true online. As journalists, we have a responsibility to help our audience.

How do journalists decide who counts as an expert? Credentials and degrees matter, for sure. But other types of lived experience do, too.