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Get more out of your engagement events

by | May 5, 2026 | New posts, Newsletter | 0 Comments

Make the most of your event prep work by taking behind-the-scenes information to a wider audience.
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How 3 creator journalists used transparency to signal credibility

by | April 28, 2026 | New posts | 0 Comments

We worked with three creator journalists to add different transparency elements to their content and, when possible, get a sense of how their audiences responded.
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Don’t overthink day-to-day transparency

by | April 14, 2026 | New posts, Newsletter | 0 Comments

See how local newsroom the Delaware Source included transparency in the middle of a story
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Diversify who you frame as an ‘expert’

by | April 7, 2026 | New posts, Newsletter | 0 Comments

When journalists label someone an expert, they send a signal about who they trust, and who they expect the audience to trust as well.
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Describe a healthy local news diet (maybe for Local News Day next week!)

by | April 1, 2026 | New posts, Newsletter | 0 Comments

If our goal is to be a public service, what better way to be of service than by directly helping our audience get smarter about their news consumption — both of our own products and of others.
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Humility, bias and pluralism: the Trusting News approach

by | March 28, 2026 | New posts | 0 Comments

Take a walk through how our work with journalists and researchers has expanded and evolved.
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Meet Trusting News’ 2026 journalist advisory committee

by | March 27, 2026 | New posts | 0 Comments

Meet the 10 journalists on Trusting News' 2026 journalist advisory committee.
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Don’t just ask for support. Explain your value.

by | March 23, 2026 | New posts, Newsletter | 0 Comments

No controlling interests. No billionaire bias. That's how WUWM is telling the story of its value to its community in a new campaign.
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Use our survey to make election coverage more relevant

by | March 18, 2026 | New posts, Newsletter | 0 Comments

Before you lay out your election coverage plans, first ask your audience how we can be useful to them
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Copy this FAQ template to explain your reporting

by | March 10, 2026 | New posts, Newsletter | 0 Comments

If someone has an incorrect assumption about your work, what’s your counter narrative? Where are you on the record about how you operate?
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Eager fans often show up for newsrooms’ outreach events. Here’s how to reach skeptics, too.

Get more out of your engagement events

by | May 5, 2026 | New posts, Newsletter | 0 Comments

Make the most of your event prep work by taking behind-the-scenes information to a wider audience.
Read More

How 3 creator journalists used transparency to signal credibility

by | April 28, 2026 | New posts | 0 Comments

We worked with three creator journalists to add different transparency elements to their content and, when possible, get a sense of how their audiences responded.
Read More

Don’t overthink day-to-day transparency

by | April 14, 2026 | New posts, Newsletter | 0 Comments

See how local newsroom the Delaware Source included transparency in the middle of a story
Read More
How do journalists decide who counts as an expert? Credentials and degrees matter, for sure. But other types of lived experience do, too.

Diversify who you frame as an ‘expert’

by | April 7, 2026 | New posts, Newsletter | 0 Comments

When journalists label someone an expert, they send a signal about who they trust, and who they expect the audience to trust as well.
Read More

Describe a healthy local news diet (maybe for Local News Day next week!)

by | April 1, 2026 | New posts, Newsletter | 0 Comments

If our goal is to be a public service, what better way to be of service than by directly helping our audience get smarter about their news consumption — both of our own products and of others.
Read More
People’s experiences of politics and journalism are deeply intertwined — and understanding those perspectives can help journalists build trust across divides. We’ve been working on that since 2020.

Humility, bias and pluralism: the Trusting News approach

by | March 28, 2026 | New posts | 0 Comments

Take a walk through how our work with journalists and researchers has expanded and evolved.
Read More

Meet Trusting News’ 2026 journalist advisory committee

by | March 27, 2026 | New posts | 0 Comments

Meet the 10 journalists on Trusting News' 2026 journalist advisory committee.
Read More
No controlling interests. No billionaire bias.

Don’t just ask for support. Explain your value.

by | March 23, 2026 | New posts, Newsletter | 0 Comments

No controlling interests. No billionaire bias. That's how WUWM is telling the story of its value to its community in a new campaign.
Read More

Use our survey to make election coverage more relevant

by | March 18, 2026 | New posts, Newsletter | 0 Comments

Before you lay out your election coverage plans, first ask your audience how we can be useful to them
Read More

Copy this FAQ template to explain your reporting

by | March 10, 2026 | New posts, Newsletter | 0 Comments

If someone has an incorrect assumption about your work, what’s your counter narrative? Where are you on the record about how you operate?
Read More

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