Screenshot from Reddit, where users are discussing a story shared by Discourse.
Discourse shared links to stories in appropriate subreddits on Reddit. They targeted subreddits that already existed, hoping to capture the attention of people who are already interested in the topic of their story and active on the platform. The news organization received some traction and has been continuing to share their stories in subreddits.
Taking readers behind the scenes can help with so many things: Showing a reporter's personality and motivations, explaining how a story comes together, and providing context. Instagram Stories gave a Discourse reporter an easy and personable way to share her thoughts during a reporting trip.
Taking readers behind the scenes can help with so many things: Showing a reporter’s personality and motivations, explaining how a story comes together, and providing context. Instagram Stories gave a Discourse reporter an easy and personable way to share her thoughts during a reporting trip.
Screenshot from a Discourse Media newsletter
At Discourse, newsletters allow reporters the freedom to show more personality than they do in finished pieces. Here, the reporter shares how her goals, her sourcing, and some practical limitations (juggling deadlines!) shapes her reporting on a topic. Abundantly linking can also help readers follow along on their own.