Most recent posts
What information from independent creators can you trust? This checklist will help
There’s a ton of information online, and not all of it is from people who want to share factual...
How do you know something is true? Bring your receipts
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. Part of the...
In AI age, explain how you verify visuals
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here. The sheer...
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Newsroom case studies
Here’s what people with low trust in news learned attending a morning TV news meeting
At Trusting News we know audiences notice what stories get covered by news organizations...
What PolitiFact learned about making money and earning trust
When journalists practice transparency around their processes, their goals and their values, news...
Polarizing, oversimplified reporting causes mistrust. Let’s work on that.
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel...
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Trust Tips newsletter
Connect immigration coverage to democratic principles
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here.Many people have...
Use a handout to introduce yourself to the community
Even if you’ve worked as a journalist in your community or on your beat for a long time, I...
How credible is that person on TikTok? Here’s a checklist.
With more influencers and news sources emerging online each day, it’s becoming increasingly...
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Research
Here’s what a newsroom survey reveals about the public’s confusion, frustration and trust
There’s a lot of public confusion around how we as journalists do our job. But the good news is...
‘More complete and relatable:’ What research finds about how a TV newsroom can earn trust on air
At Trusting News, we’re often asked by newsrooms how we know our strategies work. And it’s an...
“Explain your process” box improves perceptions of news organization
A new study from the Center for Media Engagement at the University of Texas at Austin...
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Resources
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