Most recent posts
With traumatic visuals, explain your decisions
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Congratulations to the 2025 Advancing Democracy Innovation Fund Recipients
Since 2022, the Advancing Democracy fellowships have helped almost 60 newsrooms and hundreds of...
Demystify AI for your community
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Newsroom case studies
Telling our story can have an impact on our bottom line
The work of journalists is telling other people’s stories. It’s what we do every day. Why then are...
How newsrooms can better explain (and sometimes edit) wire coverage while being transparent with their audiences
If you’re a journalist who has faced criticism about national coverage published in your new...
How a large global newsroom is building trust using video, surveys, Facebook and more
It may sound simple enough: Tell your audience who you are and what you value. But for some...
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Trust Tips newsletter
Be clear about what makes reviews credible
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Three ways to build trust in a time of health misinformation
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Use in-story surveys to measure trust
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Research
What PolitiFact learned about making money and earning trust
When journalists practice transparency around their processes, their goals and their values, news...
What does “fairness” in news stories actually look like?
News consumers often say they want stories that “just give me the facts” and “include both sides.”...
Polarizing, oversimplified reporting causes mistrust. Let’s work on that.
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel...
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Resources
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