Most recent posts
Host staff conversations about how you cover tough issues
Over the last two editions of Trust Tips, we’ve talked about how to build connections and trust...
Survey your staff about internal culture and trust
It’s probably fair to say that journalists value candor. We ask other people to tell us the truth,...
Build staff connections and respect
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here.You know...
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Newsroom case studies
Telling our story can have an impact on our bottom line
The work of journalists is telling other people’s stories. It’s what we do every day. Why then are...
How newsrooms can better explain (and sometimes edit) wire coverage while being transparent with their audiences
If you’re a journalist who has faced criticism about national coverage published in your new...
How a large global newsroom is building trust using video, surveys, Facebook and more
It may sound simple enough: Tell your audience who you are and what you value. But for some...
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Trust Tips newsletter
Go beyond AI use disclosures and policies to build trust
We know people are skeptical about journalists using AI. That’s why, in the past few weeks of...
Disclose AI use (even if it hurts trust)
We’re excited to share we have new research about how audiences are responding to AI use in news....
Engage with your audience before, during and after you use AI
We’re excited to share we have new research about how audiences are responding to AI use in news....
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Research
What PolitiFact learned about making money and earning trust
When journalists practice transparency around their processes, their goals and their values, news...
What does “fairness” in news stories actually look like?
News consumers often say they want stories that “just give me the facts” and “include both sides.”...
Polarizing, oversimplified reporting causes mistrust. Let’s work on that.
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel...
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Resources
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