Most recent posts
An “uninformed voter” election post-mortem of news coverage
Nik Usher, PhD (they/them) is an associate professor in Communication at the University of San...
Apply to join Trusting News’ paid newsroom cohort on AI transparency
Trusting News is excited to announce a new opportunity for newsrooms to participate in our...
Trust Tips: Notice how news influencers format content
In last week’s newsletter, we looked at the tone and style of content creators who share...
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Newsroom case studies
How newsrooms can better explain (and sometimes edit) wire coverage while being transparent with their audiences
If you’re a journalist who has faced criticism about national coverage published in your new...
How a large global newsroom is building trust using video, surveys, Facebook and more
It may sound simple enough: Tell your audience who you are and what you value. But for some...
How one investigative news team explained their goals, mission and reporting process
We know from user research that news consumers value depth. We also know that people say...
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Trust Tips newsletter
Don’t overuse “Breaking News” label in election coverage
While I was watching the presidential debate on TV, a breaking news alert appeared and grabbed my...
Explain why news outlets run political ads
Trusting News director Joy Mayer recently shared this post from a Facebook group she’s a part of,...
Does live coverage include fact-checking? Tell your audience
CNN’s Jake Tapper and Dana Bash took a lot of heat earlier this summer for their light moderation...
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Research
Here’s what a newsroom survey reveals about the public’s confusion, frustration and trust
There’s a lot of public confusion around how we as journalists do our job. But the good news is...
‘More complete and relatable:’ What research finds about how a TV newsroom can earn trust on air
At Trusting News, we’re often asked by newsrooms how we know our strategies work. And it’s an...
“Explain your process” box improves perceptions of news organization
A new study from the Center for Media Engagement at the University of Texas at Austin...
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Resources
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