Most recent posts
Use a handout to introduce yourself to the community
Even if you’ve worked as a journalist in your community or on your beat for a long time, I...
How credible is that person on TikTok? Here’s a checklist.
With more influencers and news sources emerging online each day, it’s becoming increasingly...
Show you’re trustworthy: An ethics checklist for creator journalists
Credible creator journalists are an important part of local information ecosystems, filling...
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Newsroom case studies
Telling our story can have an impact on our bottom line
The work of journalists is telling other people’s stories. It’s what we do every day. Why then are...
How newsrooms can better explain (and sometimes edit) wire coverage while being transparent with their audiences
If you’re a journalist who has faced criticism about national coverage published in your new...
How a large global newsroom is building trust using video, surveys, Facebook and more
It may sound simple enough: Tell your audience who you are and what you value. But for some...
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Trust Tips newsletter
Host staff conversations about how you cover tough issues
Over the last two editions of Trust Tips, we’ve talked about how to build connections and trust...
Survey your staff about internal culture and trust
It’s probably fair to say that journalists value candor. We ask other people to tell us the truth,...
Build staff connections and respect
Want to get this Trust Tips newsletter in your inbox each Tuesday? Subscribe here.You know...
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Research
What PolitiFact learned about making money and earning trust
When journalists practice transparency around their processes, their goals and their values, news...
What does “fairness” in news stories actually look like?
News consumers often say they want stories that “just give me the facts” and “include both sides.”...
Polarizing, oversimplified reporting causes mistrust. Let’s work on that.
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel...
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Resources
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