Some of these Advancing Democracy newsrooms used the checklist while covering the election and politics in late 2023. The journalists were asked to take notes on which stories they used the checklist for and answer questions about any changes they made related to sourcing, language (in the story and headline) and story framing.
The start of a new year usually is accompanied by a slew of new priorities, KPIs and goals for newsrooms. On top of that, it’s an election year. We know there are many things (rightfully) demanding priority and your attention. As journalists who care about building trust but who might be feeling strapped for time, we want […]
Don’t give up on people who have low trust in your work
If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led to distrust and the roadblocks that exist in creating sustained relationships, it’s almost impossible for […]
There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. And there’s no magic tool journalists can use that will automatically help them earn the trust of and reach their […]
Do journalists have solid ethics? It’s a question that, depending on who you ask, will probably result in very different answers. Ask a room full of journalists, and they will probably say, “of course we do.” Ask a group of students (something I do often) and you’re likely to get mixed answers — eventually landing […]
Do your public safety stories paint an accurate picture of life in your community? This post guides you through an assessment that will help you move toward coverage that builds trust.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable when it comes to demonstrating credibility and earning trust with a community. They include doing a better job explaining journalism ethics, a newsroom’s mission, funding, the reporting process and our integrity. At Trusting News we train journalists on transparency and […]