With big stories, take time to introduce the staff behind the scenes. Use it as an opportunity to explain why you did a story, what questions you set out to answer and how it came together.
Consider using video instead of text or links to get across quick facts. This post performed more highly than the newsrooms that addressed Facebook’s algorithm changes in other ways.
Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive.
Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful.
