While working on a long-term investigative project about local law enforcement, WCPO thought about how their users may respond to the story once it was published. They realized they may get pushback for investigating police officers and decided to publish a story explaining why they are holding law enforcement accountable. They also highlight how being a watchdog is part of their mission as a news organization. The news team said the explainer story helped keep the focus on their reporting and what they uncovered instead of anti-cop rhetoric they were anticipating.
While working on a long-term investigative project about local law enforcement, WCPO thought about how their users may respond to the story once it was published. They realized they may get pushback for investigating police officers and decided to publish a story explaining why they are holding law enforcement accountable. They also highlight how being a watchdog is part of their mission as a news organization. The news team said the explainer story helped keep the focus on their reporting and what they uncovered instead of anti-cop rhetoric they were anticipating.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how "balanced and accurate reporting" was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how “balanced and accurate reporting” was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.

Remind your community about your mission and purpose. Tell them you work on behalf of the public. Use specific language and strong words, like watchdog and investigation, rather than hoping those concepts are clear.

WUSA took time to highlight their coverage of stop and frisk laws in Washington, D.C. in their on-air broadcast. In highlighting their work, they also asked people to contact them if they have been stopped and frisked and then reminded their users: "our reporting is only as strong as the community we're honored to serve."
WUSA took time to highlight their coverage of stop and frisk laws in Washington, D.C. in their on-air broadcast. In highlighting their work, they also asked people to contact them if they have been stopped and frisked and then reminded their users: “our reporting is only as strong as the community we’re honored to serve.”
Screenshot from the Fort Worth Star-Telegram's page on Facebook, asking: What are we missing? And including instructions for community members to submit story ideas.
Want to know what types of stories your audience wants to see? Just ask them. The Fort Worth Star-Telegram used the hiring of a new investigative journalist to ask users “what are we missing?” The post, shared on Facebook and Twitter, invited users to share story ideas with the newsroom using a Google Form. As journalists we sometimes assume people know it’s OK to contact us but, that’s not always the case. A simple ask or invitation can go a long way.