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Trusting News

Helping journalists earn news consumers’ trust

Themes:

STL top 101 restaurants — Explicitly state what gives your brand or your staff members credibility.

STL top 101 restaurants — Explicitly state what gives your brand or your staff members credibility.

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STL old breakfast — Demonstrate your commitment to and relationship with your community.

STL old breakfast — Demonstrate your commitment to and relationship with your community.

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STL Blues local

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STL thing to do no link

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Themes:

Who are the Journalists?
- Journalists are People Too
- Journalists' credibility

Newsroom:
St. Louis Magazine

STL staff photo — Point out your staff members’ expertise.

STL staff photo — Point out your staff members’ expertise.

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Themes:

Who are the Journalists?
- Journalists' credibility

Newsroom:
St. Louis Magazine

STL design awards — Point out your staff members’ expertise.

STL design awards — Point out your staff members’ expertise.

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Themes:

Who are the Journalists?
- Journalists are People Too
- Journalists' credibility

Newsroom:
St. Louis Magazine

STL editor arriving — Invite people to get to know your journalists as people or neighbors.

STL editor arriving — Invite people to get to know your journalists as people or neighbors.

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Themes:

How News Works
- Reporting process

Newsroom:
St. Louis Magazine

STL issue on wall — Look for opportunities to take users behind the scenes or explain your storytelling approaches.

STL issue on wall — Look for opportunities to take users behind the scenes or explain your storytelling approaches.

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STL St Louis Place

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STL mall memories

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Themes:

STL summer Simpsons

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STL voting chat

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Themes:

STL earthquake

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STL jeans

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Themes:

STL bakery — Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.

STL bakery — Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.

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