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Results

Newsroom Partners 2017: St. Louis Magazine

Themes:

STL Ferguson closing

STL Ferguson closing

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Themes:

STL longform thankful conversion

STL longform thankful conversion

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Themes:

STL longform collection

STL longform collection

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Themes:

STL online calendar dance

STL online calendar dance

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Themes:
STL city museum
Demonstrate your mission or your relationship to your community.
STL city museum
Demonstrate your mission or your relationship to your community.
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Themes:

STL local health

STL local health

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STL online dining guide general

STL online dining guide general

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Themes:

STL online calendar food

STL online calendar food

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Themes:
STL top 101 restaurants
Explicitly state what gives your brand or your staff members credibility.
STL top 101 restaurants
Explicitly state what gives your brand or your staff members credibility.
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Themes:
STL food on a dime
Explicitly state what gives your brand or your staff members credibility.
STL food on a dime
Explicitly state what gives your brand or your staff members credibility.
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Themes:
STL old breakfast
Demonstrate your commitment to and relationship with your community.
STL old breakfast
Demonstrate your commitment to and relationship with your community.
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Themes:

STL online calendar dog

STL online calendar dog

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Themes:

STL longform wrestling

STL longform wrestling

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Themes:

STL we have a website

STL we have a website

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Themes:

STL Blues local

STL Blues local

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Themes:

STL thing to do no link

STL thing to do no link

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Themes:
  • Who are the Journalists?
    • Journalists are People Too
    • Journalists' credibility

Newsroom:
St. Louis Magazine
STL staff photo
Point out your staff members’ expertise.
STL staff photo
Point out your staff members’ expertise.
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Themes:
STL goat farm
When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc.
STL goat farm
When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc.
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Themes:
  • Who are the Journalists?
    • Journalists' credibility

Newsroom:
St. Louis Magazine
STL design awards
Point out your staff members’ expertise.
STL design awards
Point out your staff members’ expertise.
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Themes:
  • Who are the Journalists?
    • Journalists are People Too
    • Journalists' credibility

Newsroom:
St. Louis Magazine
STL editor arriving
Invite people to get to know your journalists as people or neighbors.
STL editor arriving
Invite people to get to know your journalists as people or neighbors.
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Themes:

STL reporter leaving

STL reporter leaving

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Themes:

STL conversion therapy

STL conversion therapy

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Themes:

STL story ideas

STL story ideas

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Themes:

STL analytics kids

STL analytics kids

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Themes:

STL weird jobs

STL weird jobs

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Themes:
  • How News Works
    • Reporting process

Newsroom:
St. Louis Magazine
STL issue on wall
Look for opportunities to take users behind the scenes or explain your storytelling approaches.
STL issue on wall
Look for opportunities to take users behind the scenes or explain your storytelling approaches.
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Themes:

STL St Louis Place

STL St Louis Place

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Themes:

STL mall memories

STL mall memories

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Themes:

STL summer Simpsons

STL summer Simpsons

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Themes:

STL trolley

STL trolley

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Themes:

STL robots

STL robots

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Themes:

STL voting chat

STL voting chat

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Themes:

STL Miles Davis

STL Miles Davis

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Themes:

STL judges

STL judges

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Themes:
STL Schnucks protests
What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement?
STL Schnucks protests
What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement?
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Themes:

STL segregation conversation

STL segregation conversation

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Themes:
STL restaurant proposals
Some issues are easy to have an idea about and are a natural starting point if you want to train your users to talk to you.
STL restaurant proposals
Some issues are easy to have an idea about and are a natural starting point if you want to train your users to talk to you.
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Themes:

STL earthquake

STL earthquake

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STL race art

STL race art

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Themes:

STL jeans

STL jeans

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Themes:
STL property taxes
Users often like to share things that are consistent with their values. It helps them build their social media persona.
STL property taxes
Users often like to share things that are consistent with their values. It helps them build their social media persona.
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Themes:

STL BBQ

STL BBQ

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Themes:

STL doctors list

STL doctors list

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Themes:

STL pork

STL pork

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Themes:

STL police justified

STL police justified

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Themes:
STL segregation
Users often like to share things that are consistent with their values. It helps them build their social media persona.
STL segregation
Users often like to share things that are consistent with their values. It helps them build their social media persona.
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Themes:

STL hip pain

STL hip pain

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Themes:

STL taser

STL taser

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Themes:
STL bakery
Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.
STL bakery
Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.
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Themes:
STL foodie share
Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.
STL foodie share
Try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.
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Themes:
STL doctors gallup
When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc.
STL doctors gallup
When you share content, include what about that content provides value to users. Demonstrate your commitment, expertise, values, etc.
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Themes:

STL Mizzou forward

STL Mizzou forward

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