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Trusting News

Helping journalists earn news consumers’ trust

Themes:

FW child obit sympathy

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Themes:

FW congrats swimmer again — When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic.

FW congrats swimmer again — When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic.

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Themes:

FW congrats swimmer — When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic.

FW congrats swimmer — When appropriate, write with humanity or personality, in a way that acknowledges your users’ emotions around a topic.

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Themes:

Who are the Journalists?
- Journalists are People Too
- Journalists' community investment

Newsroom:
Fort Worth Star-Telegram

FW school album — Invite people to get to know your journalists as people or neighbors.

FW school album — Invite people to get to know your journalists as people or neighbors.

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Themes:

Who are the Journalists?
- Journalists are People Too

Newsroom:
Fort Worth Star-Telegram

FW fathers album — Invite people to get to know your journalists as people or neighbors.

FW fathers album — Invite people to get to know your journalists as people or neighbors.

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Themes:

Who are the Journalists?
- Journalists' credibility

Newsroom:
Fort Worth Star-Telegram

FW 35 years congrats — Invite people to get to know your journalists as people or neighbors.

FW 35 years congrats — Invite people to get to know your journalists as people or neighbors.

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Themes:

Engaging with Users
- Crowdsourcing

Story topic:
Crime and safety

Newsroom:
Fort Worth Star-Telegram

FW crime invite — Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host.

FW crime invite — Try posing a question without making a link the focal point of the post. Also, stay involved in the conversation you host.

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Themes:

FW Dixie Chicks forgiveness — What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement?

FW Dixie Chicks forgiveness — What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement?

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Themes:

FW rainbow pic

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