Start here, with these newsletter editions:
- Make listening part of your newsroom routine
- Quit asking for “feedback” and “story ideas”
- How to inject transparency into daily coverage
- Explain what you do — and don’t — cover
- If you strive for fairness, tell your audience
- Acknowledge when you mess up
And check out this recent series on our latest AI research:
- Engage with your audience before, during and after you use AI
- Disclose AI use (even if it hurts trust)
- Go beyond AI use disclosures and policies to build trust
- Demystify AI for your community
Subscribe to Trust Tips
Our Trust Tips newsletter provides one actionable tip for earning trust each Tuesday.
Below you’ll find some highlights from our newsletter archives. For more, see a list of our latest newsletter editions or browse our entire newsletter archive.
Latest newsletter editions
Trust Tips: Notice how news influencers format content
In last week’s newsletter, we looked at the tone and style of content creators who share...
Trust Tips: Copy content creators’ tone and style
If newsrooms weren’t paying much attention to content creators before the election, a lot sure are...
Trust Tips: Learn how your friends gobble up (or avoid) the news
It’s that time of year again, when over turkey or tofurky so many of us attempt to navigate...